Distribution & Amplification Lead
Skills
- Expertise in digital marketing and paid media campaigns within a B2B tech or media environment.
- Strong social ad platform experience including LinkedIn, Meta, and X.
- Proficiency with Google Ads, marketing automation, and analytics tools.
- Exceptional copywriting with ability to convey value propositions concisely.
- Strong project management and stakeholder alignment skills.
- Data analysis and interpretation skills to drive actionable marketing insights.
Responsibilities
- Write and edit channel-specific copy for social, ads, and emails, coordinating with designers for creative assets.
- Maintain a library of evergreen marketing assets for rapid deployment.
- Grow audience through paid social, syndication, and advocacy programs.
- Build and update data-informed audience profiles to guide distribution tactics.
- Plan quarterly amplification strategies aligned with editorial priorities and campaigns.
- Coordinate campaign launches with the Global Campaigns team and analyze results for optimization.
- Manage Box’s organic channels including newsroom, blog, social media, and newsletters.
- Develop playbooks and provide training on amplification best practices.
- Ensure all distributed content meets brand, legal, and accessibility standards.
- Own performance analytics, report on key metrics, and optimize campaigns via A/B testing.
Education
- No specific degree mentioned, but implied relevant experience in marketing or related fields.
Benefits
- Equity participation opportunities.
- Comprehensive healthcare benefits.
- Additional perks and supportive work culture.
- Commitment to diversity, equity, and inclusion.
- Reasonable accommodations for applicants with disabilities.
Average salary estimate
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