Digital Marketing Assistant

Who We Are

Since its founding in 2010, Challenge Preparatory Charter School (Challenge Prep) has provided students and families with a successful academic program in Far Rockaway, Queens. We currently serve over 1200 scholars from Kindergarten to 12th grade across 3 sites. Our school’s mission is to prepare students from the greater Far Rockaway community to excel academically, to demonstrate mastery of the NY State Learning Standards, and to achieve their career aspirations. Challenge cultivates and supports the intellectual, aesthetic, social, emotional, and ethical development of its students and prepares them to be responsible 21st century citizens. To accomplish its mission, Challenge offers a rigorous instructional program in a safe, supportive, technology-infused and data-enriched and social-emotional learning sequence, authentic field experiences, career counseling, and college coursework.  It is understood that we are one organization with multiple sites, and it is expected that all members of the team collaborate to support all of our scholars.

The Digital Marketing Assistant will report to the Director of Marketing and Communications. The overall job goals and responsibilities include:

The Digital Marketing Assistant plays a vital role in supporting the communication, branding, and outreach efforts of Challenge Charter Schools. This position involves assisting in the development and execution of marketing strategies that promote the school's mission, programs, and achievements. The Digital Marketing Assistant helps increase visibility within the community, engage current families, and attract prospective students and staff through various channels, including digital media, community events, and print materials.

• The staff of CCS is committed to fostering a vibrant, inclusive community that values innovation, collaboration, and effective communication to promote student success, engagement, and lifelong learning.

• Marketing Campaign Support - Conduct research on target audiences, market trends, and competitor activities. Generate ideas to promote enrollment, aid retention, and boost school community engagement. Assist with list building and content development for email marketing campaigns. 
• Brand Design - Provide design support for marketing campaigns and other materials. Assist in creating flyers, print ads, slide decks, merchandise, social media, and website assets, and building signage.
• Social Media Collaboration - Create and schedule social media content (stories, reels, posts, videos), engage with followers, and help monitor social media channels. Prepare monthly and campaign insight reports. Analyze social media data to identify areas for improvement and optimize campaign performance. 
• Communications Support - Assist with the development and execution of family and staff communications, public relations, and crisis communications.
• Event Coverage - Attend school events such as assemblies, athletics, open houses, and school-wide celebrations as directed. Capture candid photos and news elements and collaborate with school staff, students, and families to showcase success stories and school initiatives.
• Administrative Work - Perform various administrative tasks, such as planning the content calendar, building and maintaining email databases, organizing marketing materials, and coordinating with vendors as needed. Maintain and update calendars for all digital platforms. 
• Other duties as assigned by the supervisor.

• The successful candidate will demonstrate:

• Motivation, creativity, and attention to detail
• Shows a passion for education and community engagement
• Enthusiastic about promoting Challenge Charter Schools’ mission and values
• Proactive in identifying opportunities to enhance outreach efforts
• Possesses strong communication skills
• Comfortable working independently and as part of a team
• Eager to learn and grow in a fast-paced environment

• High school diploma or equivalent; BA or college coursework or degree in Marketing, Communications, or a related field preferred.
• Experience with developing content for social media platforms i.e. graphic assets, photos, reels, videos, stories, posts for Facebook, Instagram, YouTube, etc. 
• Experience with website content management systems.
• Creativity and design ability with robust knowledge of graphic design tools (Adobe Creative Suite, Canva, etc.) preferred.
• Excellent written and verbal communication skills.Strong organizational and multitasking abilities.
• Familiarity with data tracking and analytics tools is a plus.
• Passion for education, community service, and working with diverse populations.
• Ability to work flexible hours occasionally for events and outreach activities.

Selection Process  

Phase I - Interview with HR Recruiter  

Phase II - Onsite interview with Director of Marketing and Communications

Final - Reference Check, Offer, and Contract

Work Year

This part-time position begins in mid-August and goes through the end of June.

An Equal Opportunity Employer

Challenge Charter School is proud to be an Equal Employment Opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to building a diverse and inclusive community, particularly in the Far Rockaway area, and committed to educating students. We welcome all applicants who share our mission and vision to join us in our relentless work. Challenge Charter School offers a full benefits program and opportunities for professional growth. Learn more about our mission, team, and the exciting things happening at Challenge by visiting

https://challengecharterschools.org/