VP, Retail Marketing
Skills
- Leadership in high-growth multi-unit retail marketing
- Digital and omnichannel retail marketing expertise
- Customer segmentation and lifecycle marketing
- Brand system development across physical and digital retail
- Digital product roadmap experience
- Analytical mindset with KPIs like CLV, NPS, ROAS
- Strong communication and stakeholder management
- Team building and leadership
- Ownership and operational excellence mindset
Responsibilities
- Develop and own end-to-end retail marketing strategy focused on customer acquisition, retention, and brand affinity.
- Manage retail marketing budget aligned with P&L goals and deliver measurable business results.
- Collaborate with P&L owners and cross-functional stakeholders to align marketing goals with business outcomes.
- Define and maintain cohesive retail brand vision across physical stores, digital channels, and branded products.
- Build scalable local and national marketing programs in partnership with store teams and field operations.
- Lead performance measurement and optimization using KPIs to enhance marketing impact.
- Innovate digital retail experiences including loyalty programs, personalized e-commerce, and seamless transactions.
- Drive CRM channel development including high-conversion email and SMS marketing campaigns.
- Manage paid media, national advertising, referral, and review programs to amplify brand awareness.
- Lead in-house creative team to deliver quality marketing materials on time.
- Provide dotted-line leadership to regional marketing teams ensuring brand consistency and strategy alignment.
- Foster a culture of accountability, ownership, and operational excellence within the marketing organization.
- Coordinate cross-functional communication and initiative execution with various departments.
- Champion a testing and feedback culture to continually refine marketing strategies.
- Oversee marketing operations systems ensuring scalability and repeatability across teams.
Education
- Bachelor’s degree required
- Experience in marketing leadership roles (10+ years)
Benefits
- Major medical, dental, and vision insurance
- 401(k) matching program
- FSA/HSA programs
- LTD/STD options
- Life insurance and AD&D coverage
- Paid holidays and paid time off
- Annual discretionary bonuses
- Stock options
- Employee discount program
Average salary estimate
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