Sr. Paid Media Manager, Search
Skills
- 6+ years of experience leading paid search and performance marketing campaigns, managing budgets over $12M.
- Strong analytical skills with ability to interpret data and optimize campaigns accordingly.
- Proficiency in Google Ads, Bing Ads, Performance Max, Google Analytics, Tableau, and familiarity with Facebook and LinkedIn Ads.
- Expertise in A/B testing and conversion rate optimization.
- Excellent communication and collaboration skills to articulate strategies and insights with stakeholders.
- Experience with affiliate and CPL management and ABM platforms like 6Sense.
Responsibilities
- Develop and implement paid search strategies across various platforms including Google Ads and Microsoft Advertising to maximize ROI and pipeline growth.
- Manage and optimize large-scale SEM campaigns focusing on cost efficiency and performance metrics.
- Conduct deep keyword research, audience segmentation, and competitive analysis to improve ad relevance and conversion rates.
- Design and analyze A/B and multivariate tests to enhance ad creatives, landing pages, and targeting.
- Leverage data analytics tools like Google Analytics and Tableau to extract actionable insights and recommend campaign improvements.
- Collaborate cross-functionally with content, design, SEO, and web teams to optimize the user journey and landing page conversions.
- Utilize AI-powered tools and automation for campaign efficiency and budget management.
- Manage multi-million dollar budgets, align spend with business goals, and forecast campaign performance.
- Stay current on digital advertising trends and platform updates to maintain competitive advantage.
Education
- Bachelor’s degree or equivalent experience preferred.
Benefits
- Competitive salary and benefits package.
- Robust training programs for career and skill development.
- Inclusive and vibrant office environment promoting collaboration and connection.
- Certified Great Place to Work recognized culture fostering employee value and empowerment.
Average salary estimate
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