Vice President, Field & Customer Marketing

Your Impact

The VP, Field Marketing leads an established field marketing team and oversees customer marketing initiatives, focusing primarily on strategy and alignment with the company's overall business objectives.

What You'll Do

• Lead and Develop the Field Marketing Team: Provides strategic leadership and mentorship to the existing field marketing team, ensuring alignment with business goals and personal development of team members. Drives collaboration across regional field marketing, sales, and product teams to ensure seamless execution and consistent messaging across all initiatives. Oversees resource allocation, prioritization, and performance of the field marketing team, fostering a culture of high performance and continuous improvement. 
• Field Marketing 1-many and 1-few: Develops and executes a high-level field marketing strategy that drives demand generation, pipeline growth, and regional brand awareness. Focuses on strategic planning and optimization of field marketing activities, ensuring that programs align with both regional sales goals and broader company objectives. Collaborates with the sales team to ensure that marketing efforts are directly contributing to revenue growth and regional success. 
• Customer Marketing Leadership: Develops customer marketing strategies designed to increase upsell, retention, loyalty, and advocacy among DISCO’s existing clients. Leads initiatives that promote customer engagement, including user groups, customer appreciation events, and advocacy programs. Uses customer insights to shape marketing campaigns and influence product development, focusing on aligning customer needs with business strategy. Creates a strategy for our DISCO conferences. 
• Collaboration with Sales: Acts as a key partner to sales leadership, ensuring that marketing strategies are aligned with sales objectives and contribute directly to revenue growth. Works closely with sales teams to identify target accounts and align field marketing efforts with specific sales territories and priorities. Supports sales enablement by providing them with relevant marketing assets, insights, and training to ensure cohesive communication and messaging across the buyer’s journey. Collaborates with the sales team to track and analyze the performance of joint marketing and sales efforts, refining strategies to optimize results.
  
  

Who You Are

• Bachelor's or equivalent experience 
• 12-15+ years in field marketing, ABM, and customer marketing, with a focus on strategy and team leadership within B2B organizations.
• Demonstrated ability to lead and mentor a marketing team, with experience in scaling field marketing efforts and aligning them with strategic business goals.
• Expertise in designing and executing field marketing and ABM strategies that drive pipeline and revenue growth
• Strong strategic thinker with the ability to collaborate cross-functionally with sales, product, and customer success teams.
• Excellent communication, presentation, and organizational skills, with a data-driven approach to optimizing marketing efforts.
• Experience with account-based marketing (ABM) strategies.
• Familiarity with marketing attribution and multi-touch attribution models.
• Experience working in a fast-paced, high-growth SaaS environment.

Perks of DISCO 

• Open, inclusive, and fun environment
• Benefits, including medical, dental and vision insurance, as well as 401(k) 
• Competitive salary plus RSUs
• Flexible PTO 
• Opportunity to be a part of a company that is revolutionizing the legal industry
• Growth opportunities throughout the company