This is a new role in a newly-forming team, reporting to the LL2 Director of Global Branding. The Global Brand Creative Director will be responsible for taste making across the Ford brand and sub-brand design systems, distinctive assets and key branded touchpoints.
In this position…
They will oversee a creative collective of collaborating design directors across brand studio, digital design, facilities and other (currently) disconnected areas of the business. Together, you will drive shared cross functional branding solutions that will evolve the brand design system for Ford to meet its future. This should seek to create brand equity ladders between vehicles and master brand, adapt a flexible system across our full portfolio from ICE to EV and other propulsions, to our commercial division, to our integrated services and experience ecosystem. You will be comfortable managing teams and influencing change. And you will have experience operating to cut through creative complexity.
We’re looking for a creative leader with the right combination of business acumen, tech-savviness and creative storytelling ability to play an essential role in building and shaping the Ford brand, the overall customer experience and how its story will be communicated to a variety of internal and external stakeholders. Our ideal candidate must be a master problem-solver with an entrepreneurial mindset, proactively seeking out opportunities and developing innovative solutions.
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