All Ears English - Digital Marketing Manager

Click here to watch a video by Lindsay from All Ears English:

https://www.youtube.com/watch?v=-U-QaK5h1i8 

Hey! I’m Lindsay, the founder of All Ears English. We’re a small, fun, and driven team that helps global professionals learn English through our top-ranked podcast and our online courses. Every week, millions of English learners tune into All Ears English to improve their confidence, communication, and careers.

We believe in building human connection, not just perfection. Our audience is smart, diverse, and highly motivated, and we love giving them the tools to reach their goals. We’ve been growing steadily for years and now it’s time to bring someone amazing in-house to take our marketing to the next level. 

This is a chance to join a friendly and ambitious team that’s ready to scale in a smart and sustainable way.

We’re looking for a Digital Marketing Manager who’s highly analytical and self-driven, and who thrives in a role where they can own the full marketing funnel. You’ll be someone who knows how to sell online courses and loves using data to make smart decisions. Ideally, you’ve done this in the education space - bonus points if it was ESL.

You’ll be the person behind our entire customer journey, from building awareness to converting leads and boosting lifetime value. 

Here’s what you’ll be working on:

📈 Grow our audience by optimizing and promoting our content across podcasts, YouTube, Instagram, LinkedIn, and our website.
🔍 Monitor and improve content engagement to drive qualified traffic
📩 Build and optimize lead capture funnels using tools like ClickFunnels and OptinMonster
🧲 Manage lead magnets and opt-in flows to grow and segment our email list
🛒 Improve our evergreen funnels, sales pages, checkouts, and upsell flows
✍️ Write conversion-focused email sequences that align with quiz paths and user behavior
📊 Analyze and report on key metrics like open rates, CTRs, and funnel conversions
📅 Plan and execute live monthly promotions with high-impact copy and coordinated assets
🗣️ Refine product messaging to resonate with global professionals and IELTS learners
🔁 Run list-cleaning and re-engagement campaigns twice a year
📉 Find and act on missed revenue opportunities through backend automations
⚙️ Maintain SOPs and improve email deliverability and systems

🖌️ Use ClickFunnels to build landing pages and funnels. You don’t need to be a designer, but you should know what looks good and what converts.
💻 You may also support basic WordPress updates, podcast ad ops, or B2B sales projects during quieter weeks — depending on your interest and capacity

⏰You’ll be working full-time with core working hours of 12pm - 8pm CET. This includes a required overlap of at least 4 hours with Mountain Time (MT), specifically between 8am and 12pm MT.

To excel in this role, you need to have: 

✅ 3-5+ years of experience in email marketing, conversion funnels, and selling digital courses
✅ Expertise in ClickFunnels, ConvertKit, SamCart, Google Analytics, Zapier
✅ Strong product marketing skills - especially for price-sensitive markets
✅ A data-driven mindset and comfort tracking detailed marketing metrics

✅ A strong visual instinct and attention to detail are key. While this isn’t a design-heavy role, a part of it will include designing and improving funnels in ClickFunnels.
✅ Excellent written and spoken English (C2 level or near-native)
✅ Results-oriented and self-starting attitude
✅ Comfortable working remotely and independently
✅ Available for regular meetings during U.S. hours

Brownie points for:

🌟 Experience marketing ESL (English as a Second Language) courses
🌟 You’ve purchased an online English course before (you get our customer!)

🌟Hands-on experience running and optimizing paid media campaigns on platforms like Meta (Facebook/Instagram), Google Ads, or similar.
🌟 WordPress experience for basic site improvements

You’re someone who doesn’t just run the playbook - you find ways to improve it. You notice the small things, question the big things, and always stay curious. You’re honest, thoughtful, and communicative, and you know how to turn numbers into insights into sales.  We’re looking for someone who’s kind, adaptable, and genuinely excited to help us grow!

What’s in it for you?

💰 $3,500–$4,000 per month*
🕐 Full-time, fully remote
🌴 25 days PTO including public holidays

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

The JobRack team are working with All Ears English to help them find their new team member. 

The hiring process for this position will include the following steps:

1. Completing the application form on JobRack.
2. Recording a short video introduction of yourself.
3. If shortlisted, completing test tasks.
4. Attending video interviews to discuss your previous experience and the new role in more detail.

The JobRack team has gained a full understanding of the All Ears English’s needs and will review, filter, screen and test candidates in line with this.

To ensure your application is considered, take the time to carefully read the job description and submit a high-quality application.

We will, of course, provide you with feedback throughout the process.

At the request of our client, applications for this position must be submitted through JobRack and direct contact with the employer is not allowed. 

We are committed to maintaining a respectful and professional environment for our jobseekers, our clients and the JobRack team. Any form of abuse or disrespect towards our team will result in immediate disqualification from this and all future opportunities through JobRack.

Please note that this position requires 100% commitment and is not suitable for those seeking a side job, freelance work, or part-time employment. It is important to only apply if you intend this to be your primary and only full-time job. Any attempts to work multiple full-time jobs without the knowledge of your employer may result in termination and a ban from applying to other jobs on the JobRack site.

Got questions about working remotely? Check out JobRack’s FAQ for answers to everything you might want to know. https://jobrack.eu/jobseeker-faq