Director, Social Media - job 2 of 3
Skills
- Proven leadership of social media teams with measurable business impact
- Expertise in social media strategy for B2B SaaS, preferably marketing technology
- Deep understanding of social platform algorithms, analytics, attribution, and ROI
- Experience managing significant budgets and agency relationships
- Strong communication and presentation skills
- Familiarity with enterprise social media management and analytics tools
- Ability to stay updated on social media trends and emerging platforms
Responsibilities
- Develop and execute multi-platform social media strategies aligned with business goals
- Set KPIs, OKRs, and ROI frameworks linking social media to revenue growth
- Innovate social media initiatives to maintain Later’s industry leadership
- Lead and mentor a high-performing social media team, managing hiring and training
- Collaborate cross-functionally with marketing, sales, and product teams
- Manage social media budgets, external vendors, and influencer partnerships
- Analyze social media performance and present insights to executive leadership
- Ensure consistent brand voice and representation across social platforms
Education
- Relevant bachelor’s degree preferred
Benefits
- Market-based, data-driven compensation with salary and bonus
- Bi-annual performance and market compensation review
- Eligibility for benefits plans as part of overall compensation package
- Inclusive, supportive work environment focused on diversity and equity
Average salary estimate
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