BrickLink Autumn Intern 2025

Job Description

Are you willing to chip in to The LEGO Group to take the BrickLink marketing campaigns to the next level?

Come along with all your skills in order to reach more children by impacting the marketing campaigns in the region!

Start Date: September 4th, 2025 and runs thru December 31st, 2025

Location: USA, Irvine, California – Be able to work in a hybrid basis- 3 days in the office and the rest remote (called "Best of Both")

Core Responsibilities

The BrickLink Marketing Intern will report to the Head of Marketing, BrickLink, serving as their right-hand and owning strategic campaigns and programs focusing on: Marketing innovation, strategic integration, and seeking out incremental opportunities to push the BrickLink business.

Driving new agile and flexible ways of working that allow us to react at the speed of the shopper. Strengthening the connected LEGO ecosystem through amplifying the role of LEGO BrickLink as brand lighthouse.

Play your part in our team succeeding

- The ideal candidate is equally passionate about marketing and retail, possessing a shopper-first omnichannel mentality.

- They will develop proficiency of BrickLink’s relationship with LEGO, the broader toy industry, and competitive landscape, including motivations, shopping behaviors, and purchase patterns to deliver the ultimate LEGO brand experience.

- This intern will translate their understanding of the BrickLink member into innovative, insight-derived marketing campaigns and programs by building consensus with internal and external partners to drive the Grown Ups business while growing our affinity amongst Grown Up fans.

- Leaning on their knowledge of the retail industry (merchandising, operations, business relevant metrics, etc.) this role will craft creative marketing solutions that meet stated business goals while advancing the LEGO BrickLink Marketing direction to implement Global plans with excellence, increase integration with the Grown Ups ecosystem, drive traffic to the Grown Ups ecosystem, and identify new business opportunities through agile approaches.

Do you have the determination?

• 2+ years marketing experience

• Digital oriented marketer possessing proficiency with full funnel marketing planning, enlisting owned, earned, shared, and paid media to efficiently reach shoppers with a through-the-line' approach.

• Influential collaborator and relationship-manager, building consensus with a broad range of cross-functional partners, business partners, and international teams.

• Strategic business orientation with the ability to balance analytical and creative thinking.

• Video & Photo Editing skills are a plus!

• Proactive, self-sufficient, and results oriented teammate, that thrives in an exciting, fast-paced culture.

• Well-organized, detail oriented multi-tasker with excellent project management skills.

• Outstanding interpersonal, oral, and written communication abilities

• Strong Microsoft Office skills.

• Ability to travel domestically and internationally as needed (estimate 5% of time).

• Comfortable leading through ambiguous situations with self-direction.

• Resilience complimented by strong functional expertise.

The hourly rate for this position has a range of <$25.00 - $30.00> an hour based on anticipated responsibilities, market benchmarks, and organizational constraints.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – You'll find this at the top of this advert and when you join the team, we'll confirm this with you.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
 
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
                                                                                                                                             
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.