Digital Media Coordinator

Description

Position Summary:

Assist in executing a comprehensive plan to enhance the profile of National Runaway Safeline (NRS) among key audiences, increase visibility of programs and their impact and national leadership, ensuring branding standards are consistently used and provide meaningful and regular communication to internal and external audiences. Leads the development and distribution of communication materials to external audiences.

Core Responsibilities: 

· Maintain the NRS and National Communications System websites offering comprehensive resources, information, interactive opportunities and easy access to our 24-hour crisis services; 

· Lead website development and contribute branded content development to agency and program websites.

• Create and implement communication strategies that increase engagement from youth, families, service providers, donors and other key stakeholders in our programs and utilization of online resources and materials; 
• Work on content development to support tactics that will help raise awareness of the agency and further advocacy initiatives.
• Promote NRS programs, issue campaigns, events, messaging goals, and other work to bloggers, organizations, and the public
• Design, execute and manage all aspects of NRS’ social media strategies across platforms (including Facebook, Instagram, Twitter, Tik Tock, Snapchat  etc.) to drive youth engagement, brand awareness and fundraising efforts; 
• Oversee management of the NRS brand through messaging, print and on-line collateral materials and ensuring consistency and clarity of use internally and externally;
• Act as the creative director for all organizational communication and marketing materials, actin as the in-house design expertise for social media, flyers, educational resources and prevention tools and oversees vendors producing print publications and external graphic design capacity
• Track and report on various analytics related to website and social sites
• Monitor and report on media hits and mentions daily, producing and maintaining media clippings for internal and external usage
• Work closely with the development team to support fundraising efforts by creating materials for online giving, social media strategies, newsletters and appeals, media outreach, and support for materials for onsite events
• Assist with developing core messages and talking points, assist with coordinating brand building and communication activities across the organization
• Provide staff support with materials, graphics, and presentations for internal and external meetings as necessary.
• Serve as the liaison with communication vendors, agencies, printers, etc as needed.

Standard Responsibilities:

· Passion, integrity, and commitment to the mission and values of NRS.

· Ensures confidentiality of callers we serve.

· Demonstrates respect and acceptance of all individuals and communities serviced by, working in partnership with, or employed by NRS including but not limited to race, gender, ethnicity, social-economic status, and LGBTQIA+ populations. 

· Commitment to flexibility and adaptability with the ability to effectively communicate well with diverse and evolving teams both internally and externally.

· Identify solutions to identified concerns and assume positive regard within interactions;

· Adhere to policies and procedures as outlined in the Employee Handbook.

· Participate, on camera, in regular supervision and staff meetings.

· Attend regular training provided in-house, by partners, and for personal professional development.

· Ability to attend events in various locations either via personal transportation, rental, or public transportation.

· Participates in assigned special projects and responses to ad hoc requests as assigned.

Requirements

· Bachelor’s degree in marketing, communications or related field preferred; High School Diploma with some relevant college coursework required.

· At least 3 years of professional marketing/communications/graphic design/webpage development required.

· Demonstrated experience in managing multiple social media sites.

· Working knowledge of Google Analytics and other social metrics to inform decision making.

· Demonstrated experience developing marketing and communications materials

· Experience in website development with proficiency and experience with content management systems, ideally WordPress preferred.

· Proficiency and experience with e-communications and template building preferred

· Non-profit and / or organizing background and experience on advocacy campaigns preferred

· Demonstrates advanced presentation, written, and proofreading communication skills.

· Knowledge of the social services environment, with a preference for experience in crisis intervention is preferred; 

· Self-starter and detail-oriented; producing high quality work, free of errors with close attention to accuracy and detail;

· Excellent written and verbal communication skills;

· Strong interpersonal skills, including the ability to communicate with diverse teams and build strong relationships;

· Creative problem-solving skills with a positive, solutions-oriented mindset;

· Experience prioritizing and managing projects from start to finish and proven track record of meeting deadlines;

· Proven organizational and multi-tasking skills; 

· Proficient in Microsoft Office Suite (Word, Excel, Outlook, Publisher, PowerPoint, Publisher), Adobe and design software such as Canva or similar platforms and google analytics; 

· Must be proficient in speaking, reading, and writing in the English language. 

· Ability to spend long periods of time at a desk and/or working on a computer.

Additional Requirements:

· The applicant must submit to a criminal background check and a child abuse and neglect screening and maintain a clear status throughout employment.

· Develops competencies with applicable web-based systems used by the department within the first 90 days of employment.