Global Director Scaled Demand Marketing & Product-Led Growth
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
- Foster a collaborative, data-driven, and results-oriented culture focused on continuous learning and revenue impact
- Build scalable processes and frameworks for efficient execution and rapid iteration across global markets
- Partner closely with product marketing, integrated marketing, product leadership, and sales to create and scale value- and product-focused demand programs that drive adoption, engagement, and expansion
- Collaborate with International Field Marketing Managers, product marketing, global marketing, sales leadership, and SDR teams to align strategies and optimize funnel management
- Act as the strategic liaison between marketing and global sales to ensure alignment of marketing programs with sales goals through impactful tools, content, and training
- Own end-to-end measurement and optimization of global marketing campaigns and product-led growth initiatives, leveraging funnel analytics, attribution models, and KPIs
- Lead with an AI-first mindset to identify and optimize inefficiencies in the funnel and team execution
- Define and execute a cohesive global demand strategy integrating product-led growth, digital campaigns, and events into a unified funnel generation engine
- Pioneer AI-driven program creation and partner with Marketing Ops to improve processes and efficiency for new global initiatives
- Oversee campaign regionalization and localization to maintain brand consistency while aligning with regional sales priorities and measurable outcomes
- Use funnel benchmarks to identify tests that drive pipeline influence, revenue contribution, and inform forecasting aligned with Marketing Analytics
- Own and optimize global demand marketing budgets to maximize ROI and pipeline performance
- Lead the development and execution of a Product-Led Growth motion that drives user acquisition and activation through experimentation, collaboration, and optimized onboarding
- Lead, mentor, and grow a global team of 3-5+ marketing professionals across demand generation, field marketing, scaled programs, and SDR enablement
- Manage direct relationships with North America Corporate Sales to support program delivery and information exchange
- Lead cross-regional initiatives to unify messaging, track regional nuances, and maximize efficiency and results
- Deliver regular reporting and insights to leadership highlighting successes, challenges, and investment opportunities
- Define and execute global online and offline event programs, collaborating with the Events COE to generate registrations, pipeline, and support sales engagement
- Lead global scaled online webinars and virtual event strategies for high-value corporate and enterprise accounts, collaborating with sales on targeted integrated campaigns
- 10+ years in B2B demand generation, product marketing, or growth marketing leadership at a global scale, ideally within SaaS or technology
- Proven expertise managing and scaling global teams across demand generation, field marketing, events, and product-led growth
- Deep understanding and hands-on experience with product-led growth strategies combined with traditional demand generation channels
- Strong data acumen with experience leveraging funnel analytics, marketing automation, and CRM data to inform decisions
- Excellent cross-functional collaboration skills, with the ability to build trusted relationships with product, sales, and marketing leadership globally
- Track record managing complex multi-market campaigns and delivering localized execution with global consistency
- Demonstrated budget management skills to optimize spend and drive measurable ROI
- We lead the global scaled marketing strategy across the full marketing mix, improving conversion rates through digital, email, online nurture programs, and more
- We focus on driving conversion, high-quality pipeline, deal acceleration, and sales enablement
- Our centralized team identifies improvement opportunities and patterns to strengthen execution globally
- We embrace transparency, customer obsession, and collaboration in line with company values every day
- This team offers a supportive culture that values diversity and provides significant career growth opportunities
- A vibrant work environment that encourages collaboration, creativity, and work-life integration
- Regular team-building activities, company-wide celebrations, and a supportive community
- Competitive health coverage, wellness stipends, and an annual experience bonus to support personal and professional well-being
For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Qualtrics is looking for a Software Engineer II in Seattle to develop high-quality, scalable web experiences within a dynamic and collaborative digital experience team.
Qualtrics is looking for a Software Engineer I to join their Seattle-based Customer Care team, contributing to scalable and impactful software solutions in a hybrid work environment.
Innovative Senior Field Marketing Specialist role at Motive focused on driving pipeline through high-impact regional events and collaborative marketing initiatives.
Lead and execute strategic event planning and management for Cencora’s trade shows and industry events as a Senior Specialist, delivering impactful brand and business results.
Lead strategic field marketing and integrated campaigns at AssemblyAI to engage technical audiences and drive growth in AI-powered speech technologies.
Lead the strategy and execution of Allbirds’ global organic social media presence to inspire community engagement and brand love.
Oura is looking for a Senior Manager, Lifecycle Marketing Lead to drive lifecycle strategy and campaign execution during a 6-month maternity coverage period.
This role involves leveraging data analysis to improve email marketing campaigns and support strategic marketing objectives in a fully remote setting.
Support and lead strategic trade show initiatives remotely to drive customer engagement and brand visibility for Stryker's Instruments division.
A fast-paced Knowledge Manager role at Atlassian focused on optimizing product launch content to enable effective go-to-market execution.
Sound Income Group is hiring a Client Relations Coordinator to manage client interactions, appointment scheduling, and event coordination while supporting marketing operations in Fort Lauderdale.
Strategic marketing leader sought to direct channel strategy and marketing operations for BiggerPockets’ multi-channel marketing COEs.
A US-based advisory firm seeks a Full Stack Digital Marketer to manage funnels, launch campaigns, and support strategic operations in a fully remote, fast-paced environment.
A Senior Growth Writer role at Robinhood, focusing on creating compelling lifecycle content that fuels customer growth and engagement.
A senior marketing management position at Constellation Brands focused on retail connections and sales strategies in designated regions.
At Qualtrics, our mission is to build technology that closes experience gaps.
34 jobs
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
