Senior Product Marketing Manager, Crypto
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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role:
We’re seeking a data-driven and growth-oriented Product Marketing Manager to lead SoFi’s go to market strategy for Crypto. This role will play a pivotal role in defining the value proposition, go-to-market (GTM) plan, acquisition, and engagement strategy as SoFi re-enters Crypto. As the Product Marketing Manager, you will define and drive marketing strategies based on deep consumer insights and a passion for helping Americans realize their financial ambitions. You’ll collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to define our messaging, positioning, and channel mix to inform our go to market strategy and drive strong business outcomes. This is a high-impact, hands-on individual contributor (IC) role with a unique opportunity to inform SoFi’s re-entry into crypto and shape how we evolve and grow in the category.
What you’ll do:
- Drive Crypto growth by leading cross-functional and cross-channel teams to drive in-market success
- Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights
- Lead Crypto’s end-to-end promotion strategy, including promotion concepting, project management, analysis, iteration, and budget evaluation to optimize acquisition and engagement and drive incrementality
- Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop breakthrough creative that will be deployed across those channels.
- Collaborate with product, engineering, and data science teams to influence roadmap prioritization and ensure strong alignment with marketing efforts
- Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage
- Partner with the Brand & PR team to drive Crypto awareness via upper funnel marketing
- Work with Product to inform ongoing iteration and expansion of Crypto features and capabilities to break down barriers in traditional finance and redefine the role crypto can play in members’ financial lives.
What you’ll need:
- 7+ years of Product Marketing and/or Growth Marketing experience
- Bachelor's degree
- Growth: Direct experience driving rapid growth for a financial technology product
- Strategy and Execution: Experience combining strategic thinking with tactical execution and exceptional project management and organizational skills to deliver in market success
- Customer Research: Experience in partnering with Research to deliver insights that can be distilled into action
- Analytics: Use data to drive strategy, execution, and optimization
- Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
- Flexibility: Problem-solve in a fast-paced, self-driven environment
- Comfort navigating ambiguity: experience building from ground up and taking products from 0 to 1
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
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SoFi helps people achieve financial independence to realize their ambitions.
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