Senior Manager, CRM (Email and SMS)
Skills
- CRM strategy and execution
- Email and SMS marketing expertise
- Salesforce Marketing Cloud proficiency
- Data segmentation and personalization
- Performance analytics and optimization
- Compliance knowledge (CAN-SPAM, TCPA, GDPR)
- Project management
- Cross-functional collaboration
Responsibilities
- Lead full CRM strategy across email, SMS, and push channels
- Develop segmentation and personalization strategies for targeted messaging
- Build emails with dynamic content in Salesforce Marketing Cloud
- Design and optimize automated customer journeys and trigger-based campaigns
- Manage CRM calendar aligned with marketing plans
- Analyze performance metrics and optimize campaigns accordingly
- Partner with sales to ensure cohesive lead touchpoint experiences
- Stay updated on compliance regulations and best practices
- Manage CRM tech stack including Salesforce Marketing Cloud and Twilio
- Collaborate with marketing team on campaigns and promotions
Education
- Relevant bachelor's degree or equivalent experience
Benefits
- Health, dental, and vision insurance options
- Life insurance (1x base salary)
- Short-Term and Long-Term Disability coverage
- 401(k) and Roth IRA retirement plans
- Paid vacation, sick days, and company holidays
Average salary estimate
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