Manager Brand Marketing

Company

Alaska Airlines

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you. 

Role Summary

As the Manager, Brand Marketing at Alaska Airlines, you’ll bring our brand to life – leading a passionate team to create bold, standout marketing strategies that inspire travelers and meet our business goals. In this pivotal role, you’ll set the vision and priorities for brand marketing, understanding the different goals and strategies needed in our key West Coast markets. You’ll lead with bold ideas that shape the way travelers see, love and remember the Alaska Airlines brand at an exciting growth moment for the company.

Key Duties

• Define the 12-month regional marketing strategies to grow Alaska Brand using insights from the core marketing team.
• Proactively partner with commercial leaders to identify unique opportunities to drive the long-term growth of the Alaska brand, revenue and loyalty.
• Establish strategic goals and direction for team of individual contributors and external agencies working on brand campaigns, social media programs and influencer.
• Lead team and establish priorities of Alaska Brand Marketing
• Track and report the effectiveness of advertising campaigns and develop learning agendas to always optimize and improve.
• Define our full-funnel marketing plan, partnering with marketing teams at Alaska Airlines to connect brand, performance and influencer marketing
• Develop people through effective performance management and ongoing feedback, focusing on delegation for stretch assignments, growing and developing the team for capacity and growth, looking at performance across the team, and time management
• Influences others across the organization by proactively communicating marketing plans, success metrics and learnings to senior leadership in a digestible and actionable way.
• Identifies opportunities for consumer research and leads the cross-functional project teams that perform deep, data-driven analysis of business performance to develop compelling storytelling and local campaigns that drive brand and loyalty goals, including loyalty program and Credit Card metrics.
• Shape culture of team through action, presence, and reinforcement of behaviors

Job-Specific Experience, Education & Skills

Required

• 5 years of experience in marketing, advertising, agency, social media, ore related area
• 2 years of leadership experience. 
• Bachelor’s degree with a focus in business administration, marketing, communications or a related discipline, or an additional two years of relevant training/experience in lieu of this degree.
• Creative thinker with a strong affinity for culture and trends, and a growth-focused mindset.
• Experience developing year-long strategy with detailed execution.
• Ability to easily transition from high-level strategic thinking to creative and detailed execution.
• Strong proactive critical thinking and problem-solving skills.
• Excellent communication skills (e.g., verbal, written, and listening), with experience influencing and presenting to senior leadership.
• Proficiency with Microsoft Office applications (e.g., Word, Excel, PowerPoint, and Outlook).
• Travel required 25% of time with flexibility to increase based on needs.
• High school diploma or equivalent is required.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Preferred

• Major consumer brand experience

Job-Specific Leadership Expectations

Embody our values to own safety, do the right thing, be caring and kind, and deliver performance.

Starting Rate

Salary Range

$117,850 - $176,800 / year

Total Target Compensation Range (incl. bonus & equity)

$129,635 - $194,480

Bonus

Salary Details

Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Horizon employees. Alaska/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

 

Note: We don’t typically hire at the top of the range.

Total Rewards

Alaska Airlines, Hawaiian Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

 

• Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air
• Comprehensive well-being programs including medical, dental and vision benefits
• Generous 401k match program
• Quarterly and annual bonus plans
• Generous holiday and paid time off 

For more information about Alaska/Hawaiian/Horizon Total Rewards please visit our career site and view benefits.

FLSA Status

Exempt

Employment Type

Full-Time

Regular/Temporary

Regular

Requisition Type

Management

Apply by 7:00 PM Pacific Time on

8/2/2025

Location

Seattle - Corporate HQ

Regulatory Information

Equal Employment Opportunity Policy Statement  

It is the policy of Alaska Airlines, Hawaiian Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment.   

 

We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.  

 

We have established an EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 (“Section 503”) and the Vietnam Era Veteran’s Readjustment Assistance Act of 1974 (“VEVRAA”).  All applicants and employees are treated without regard to their race, color, religion, sex, national origin, disability or protected veteran status. In addition, we have established an audit and reporting system to allow for effective measurement of its equal employment opportunity activities.   

 

To implement this policy, we will: 

 

(1) Recruit, hire, train and promote qualified persons in all job titles, without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and any other legally protected categories; (2) Ensure that employment decisions are based only on valid job requirements; and (3) Ensure that all personnel actions and employment activities such as compensation, benefits, promotions, layoffs, return from layoff, Alaska Airlines, Hawaiian Airlines and Horizon Air sponsored programs, and tuition assistance will be administered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories. 

 

Employees and applicants for employment will not be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged or may engage in (1) filing a complaint, (2) opposing any act or practice made unlawful by, or exercising any other right protected by, any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA, or (3) assisting or participating in any investigation, compliance evaluation, hearing, or any other activity related to the administration of any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions  of VEVRAA. 

 

Government Contractor & Department of Transportation (DOT) Regulations Alaska Airlines, Hawaiian Airlines & Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Hawaiian Airlines/Horizon Air and any employment offer will be withdrawn. 

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