Senior Product Marketing Manager - Specialty Commercial

Description:

The Senior Product Manager, Marketing will be a key contributor to brand strategy and lead tactical execution of healthcare professional (HCP) marketing initiatives within Amneal’s growing Specialty portfolio, with a focus on the Parkinson’s disease franchise. This individual will be responsible for end-to-end ownership of multi-channel HCP marketing programs—from strategic planning to flawless execution—including speaker programs, advisory boards, professional conferences, non-personal promotion, and peer-to-peer initiatives.

This role requires a highly motivated, collaborative, and execution-oriented marketer who can manage agency partners, cross-functional teams, and field force engagement. The ideal candidate will bring experience in specialty pharmaceuticals, a passion for delivering impactful HCP education, and a track record of driving measurable business results.

Essential Functions:

• Tactical Execution of HCP Marketing: Lead the development and execution of omnichannel HCP promotional initiatives (personal and non-personal), ensuring alignment to brand strategy and achievement of business objectives. Includes oversight of agency partners, promotional material development, launch readiness, and KPI tracking.
   
• Budget & Vendor Management:  Manage brand budgets, including PO generation, accruals, and invoice review. Ensure tactical execution stays on time and within budget. Lead agency/vendor engagements and assess performance. Responsible for execution across a portfolio of brands exceeding $200M in annual revenue.
   
• Promotional Materials Review & Compliance: Own the promotional material development process, including routing through Veeva PromoMats and collaboration with Medical, Legal, and Regulatory teams to ensure compliant, timely approvals. Communicate field notifications and ensure proper use and replacement of materials.
   
• Professional Conferences & Seminars: Lead planning and execution of Amneal’s presence at national and regional medical meetings (5–7/year), including booth strategy, logistics, materials, staffing, and post-conference follow-up.
   
• Strategic Planning & Innovation: Support the development of the annual strategic and tactical marketing plans and corresponding promotional budgets for HCP audience. Includes identifying new vendors for cost savings and expanded reach. Develop and implement improvements to procedures, systems and processes (P5). This includes the ability to work with different internal and external stakeholders to reach consensus on topics including new concepts, practices and approaches (i.e., collaborating with IT to overhaul the way we build and manage websites).
   
• Market Research and Competitive Intelligence: Analyze and interpret primary and secondary market research to gain insights from healthcare professionals and patients/consumers to develop and enhance brand strategies and subsequent tactical implementation. Perform ongoing competitive intelligence and distill complex information to deliver key insights to the sales team to maintain competitive positioning. Anticipate/identify threats and opportunities and make recommendations and develop tactics to respond to threats and opportunities
   
• Field Engagement & Sales Training Support: Serve as brand liaison/ambassador to the field sales teams to drive effective communication of brand priorities and seek feedback to improve marketing tactics. Support Senior Director, Marketing by working with cross-functional team to develop, coordinate, and execute National Field Sales Meetings and Product Launch Meetings (2-3x/year). Assist with Initial Sales Training presentations (~8/year) for new hires. Should have experience presenting to large groups.
   

Additional Responsibilities:
 

• Assists with Business Development evaluations when requested.
• Assist Commercial Operations team with inventory management (samples and marketing materials) to ensure sales force materials are available and approved for use, and sample allocations are falling within budget.
• Assist with managing healthcare provider consulting agreements and advisory engagements.