Senior Manager, Integrated Media Strategy & Planning
Skills
- Hands-on experience in media planning and strategy focused on digital media buying.
- Experience using research and planning tools like GWI, Pathmatics, Comscore, and eMarketer.
- Client-facing and team management skills.
- Familiarity with Amazon’s retail media solutions and knowledge of other retail advertising platforms.
- Understanding of CPC and CPM channels, brand and performance media dynamics.
- Strong verbal and written communication skills to articulate strategies clearly.
- Analytical mindset with creativity and curiosity in media and consumer behavior.
- Collaborative and leadership abilities in dynamic, cross-functional environments.
Responsibilities
- Develop integrated media plans across D2C and retail marketplace models grounded in strategy and data.
- Translate research insights into actionable media plans using tools such as GWI, eMarketer, and platform data.
- Build full-funnel, channel-agnostic media plans using CPC and CPM investment frameworks.
- Create audience-first communication and budget allocation plans aligned with product launches and retail promotions.
- Apply knowledge of Amazon Ads and other retail media platforms to support retail and performance planning.
- Collaborate with cross-functional teams to ensure seamless campaign execution and track performance.
- Present planning recommendations confidently to internal and external stakeholders.
- Mentor junior team members and promote an inclusive, solution-oriented team culture.
Benefits
- Healthcare, Dental, and Vision coverage
- 401k plan with matching
- Paid Time Off (PTO)
- Paid Company Holidays
- Parental Leave
Average salary estimate
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