Overview

FWD People is a strategy-first, full-service agency supporting B2B and non-profit clients to build their brands and drive growth. We’re a tight-knit group of strategic thinkers who know how to execute and are committed to making an impact with our work.

As Paid Media Manager, you’ll support multi-channel campaign execution and performance across our client portfolio. You’ll help develop and optimize paid media strategies, produce reporting and analysis, and collaborate with cross-functional teams to deliver measurable results. This role is ideal for someone who’s hands-on in paid media, detail-oriented, and eager to contribute to smart, integrated marketing campaigns.

Responsibilities

• Campaign Loading & Reporting:

  • Load campaigns across paid social and programmatic channels (Meta, LinkedIn, Stackadapt, Google Ads)

  • QA campaign set-up, ensuring consistent usage of UTM tracking parameters

  • Own in-flight and post-campaign reporting for paid media and on-site marketing campaigns, ensuring timely and accurate delivery

  • Provide bi-weekly performance updates and contribute to monthly and quarterly reviews.

  • Support cross-functional teams by maintaining and updating dashboards in Google Looker Studio and Funnel.

• Data Analysis:

  • Analyze campaign data using platform metrics and Google Analytics 4 (GA4) to identify trends and optimization opportunities

  • Monitor audience, platform, and placement-level performance to surface actionable findings.

  • Support development of campaign recommendations in collaboration with senior team members.

• Insights Development:

  • Translate campaign data into insights that support optimization and performance improvement.

  • Contribute to the development of strategic insights by identifying opportunities and patterns to improve campaign performance and conversion rates.

  • Work closely with leads to contextualize findings and inform creative and media recommendations.

• Clients & Communication:

  • Assist in the development of narrative-driven reports and presentations that effectively communicate insights to clients and internal teams.

  • Present reporting deliverables to internal teams and clients directly, with support from senior team members.

  • Collaborate with media strategists and cross-functional teams to ensure alignment with client goals and campaigns KPIs.

  • Participate in internal brainstorms and cross-functional workstreams to improve processes and campaign outcomes.

• Team Collaboration & Growth:

  • Support new business efforts by contributing to research, data pulls, and foundational reporting.

  • Help implement and refine internal tools, templates, and team processes.

  • Provide guidance and informal mentorship to junior team members.

  • Proactively communicate progress, roadblocks, and wins to managers and peers.

What we’re looking for

• 6-8 years of agency-based experience in media, brand and performance marketing.

• Hands-on experience with ad platforms like Meta, LinkedIn, Google Ads (Search, YouTube), Bing, and programmatic platforms like StackAdapt.

• Expertise in Google Analytics 4 (GA4) and experience maintaining dashboards in Google Looker Studio.

• Strong analytical skills and attention to detail; able to identify meaningful trends and ensure data accuracy.

• Clear and effective communicator–skilled in distilling complex data into straightforward narratives.

• Comfortable with slides and GSuite tools; experienced in preparing deliverables for both internal and client-facing meetings.

• A collaborative team player who brings curiosity, ownership, and positivity to problem-solving.

• Adaptability and self-direction, with a willingness to ask questions and learn from feedback.

Join us in fostering an environment that values integrity, adaptability, excellence, and growth. Here, you'll partner with solutions-oriented team members to move our clients and teams forward, together.

Interviewing at FWD People

We believe in transparency and respect for your time. Our hiring process is designed to be open, fair, and as straightforward as possible, giving you a clear picture of what to expect while also giving us a chance to get to know you. Here’s how it works:

1. Initial Conversation: A friendly chat to learn about your background, goals, and what excites you about this opportunity (and in general).

2. In-Depth Interview: A deeper discussion about your skills, experiences, and how you envision contributing to our team.

3. Take-Home Task: A real-world assignment (designed to take no more than 2-3 hours) that allows you to demonstrate your abilities in a practical way.

4. Final Interview: An onsite conversation with some additional folks on our team and leadership to explore how your unique talents align with our mission and values.

We know that interviewing can sometimes feel overwhelming, which is why we’re committed to keeping the process clear and communicative every step of the way. We’re excited to learn more about you and appreciate you taking the time to get to know us!

Working at FWD People

We are a senior team that champions integrity, adaptability, excellence, and growth. Here, you’ll collaborate with solution-focused colleagues to advance both our clients and our teams.Our office is located in Brooklyn Heights, and we offer a flexible hybrid work schedule. We value in-person collaboration and connection but also understand the importance of offering the flexibility to work from home.
We are dedicated to creating a diverse, equitable, and inclusive workplace where everyone feels valued and respected. As an equal-opportunity employer, we welcome differences in race, gender, age, sexual orientation, disability, and more. We believe that diversity drives innovation and success, and we are committed to ensuring equal opportunities and fostering a culture of respect and collaboration.

Benefits & Comp

At FWD, we believe in supporting our team both personally and professionally. We offer excellent benefits, including 25 days off per year +16 paid holidays, matching 401(k), medical, dental & vision, paid maternity & paternity leave, home office setup, yearly team retreats, and a comprehensive professional development program including executive coaching and a yearly professional development stipend. As we continue to grow, we enhance our benefits package to meet the needs of our team.

The salary range for this role is $90,000-$110,000. This role is based in NYC (Brooklyn) with a flexible hybrid work schedule.