Sr. Marketing Manager (Property Management)

ABOUT CIM GROUP:

CIM is a community-focused real estate and infrastructure owner, operator, lender, and developer. Our team of experts works together to identify and create value in real assets, benefiting the communities in which we invest. Back in 1994, our three founders focused on projects in Southern California neighborhoods. Today, we are a diverse team of 1,000+ employees with projects across the Americas. Our projects have delivered jobs; created comfortable places to live, work, and relax; and provided necessary and sustainable infrastructure. Our focus on enhancing communities is unwavering, and we strive to make an even greater impact in the years to come. Join us and make an impact today!

POSITION PURPOSE:

Sr. Manager is responsible for oversight and development of marketing activities as it relates to commercial and residential assets. Develop and deploy strategic initiatives and assist with branding, positioning and strategic alliances that impact the assets. The role will work closely with the commercial and residential leasing teams to develop, recommend, evaluate and implement design standards for external corporate communications with brokers and prospective tenants using established CIM branding criteria.

Develop and deploy strategic initiatives and assist with branding, positioning and strategic alliances that impact the assets. Direct and develop engaging and informative content for various channels, including social media, email campaigns, and blog posts. Project Management and implementation. This role will report to the 1st Vice President of Asset Operations.

• Support innovative branding strategies and marketing concepts for the portfolio as well as individual properties to drive traffic, leads, and tenant satisfaction.
• Create, design, and/or direct the production of marketing materials to showcase CIM’s office, retail and residential properties by developing themes and strategies to attract Tenants in accordance with each asset’s marketing/business plan.
• Handle day-to-day coordination of all marketing initiatives (e.g. creative and digital), ensure delivery timeliness and stepping in as needed to drive project completion.
• Manage development of marketing annual budgets, monitor revenue and expenses, and adjust as needed to meet or exceed NOI goal.
• Monitor and analyze key performance indicators (KPIs) to measure the success of marketing campaigns.
• Manage and support all creative endeavors on the advertising side, including content creation, graphic design, campaign development, brochures, and presentations.
• Support digital marketing efforts including website management, social media marketing, email campaigns, and online advertising.
• Solicit, negotiate, and maintain contracts with vendors as needed for signage, branding, web development, photography, and videography.
• Hire, direct, & manage all 3rd party resources.  
• Serve as the primary liaison between CIM Group and marketing agency partners. Coordinate and collaborate with agencies to ensure seamless execution of marketing campaigns and initiatives.
• Engage with the Commercial Leasing team to support efforts to drive occupancy & rents.
• Collaborate with property managers and VPs to implement marketing strategies to track marketing attribution.
• Stay up to date with industry trends and best practices in graphic design and marketing.
• Work closely with cross-functional teams including leasing, property management, and development to align marketing efforts with business objectives.
• Oversee market research efforts including development of new metrics and data analytics. 

• Bachelor’s Degree or minimum of 5 years’ experience in real estate marketing.
• Minimum of 2 years of experience in managing a team.
• Computer literate in Microsoft Office (PowerPoint, Word, Excel), Adobe Creative Suite (InDesign, Illustrator, Photoshop), as well as Apple products and services.
• Excellent analytical and communication skills.

• Commercially focused: Aligns marketing strategy tightly with leasing targets, revenue goals, and portfolio growth.
• Identify market opportunities— e.g. digital campaigns vs. grassroots tactics based on occupancy trends, tenant demographics, and asset performance.
• Manage high-level planning and day-to-day campaign operations and be able to be both player and coach in a dynamic team and environment.
• Proactively lead cross-functional initiatives, such as partnering with leasing, maintenance, and asset managers to drive community engagement and resident retention.

WHAT CIM OFFERS:

At CIM, we believe our success stems from our collective efforts, and we are committed to providing well-rounded support and resources for our employees. In addition to a competitive compensation plan, CIM offers a comprehensive benefits program for employees to thrive both inside and outside of work. Eligible employees can enjoy a wide range of benefits, including:

•   A variety of Medical, dental, and vision benefit plans

•   Health Savings Account with a generous employer contribution

•   Company paid life and disability insurance

•   401(k) savings plan, with company match

•   Comprehensive paid time off, including: vacation days, 10 designated holidays, sick time, and bereavement leave

•   Up to 16 hours of volunteer time off

•   Up to 16 weeks of Paid Parental Leave

•   Ongoing professional development programs

•   Wellness program, including monthly and quarterly prizes

•   And more!

Actual base salary considers several factors including but not limited to geography, job-related knowledge, experience, and budget. The start of the salary range is typically associated with the minimum experience required.

HOW WE FEEL ABOUT DIVERSITY AND INCLUSION:

At CIM Group, we believe that the unique perspectives and backgrounds of our employees enhance everything we do. We are committed to fostering an inclusive environment where diversity is not only respected but celebrated. We strive to ensure that our workplace is free from discrimination and harassment, allowing everyone to contribute meaningfully and feel a sense of belonging. As an equal opportunity employer, we strictly prohibit any form of unlawful discrimination and adhere to the laws enforced by the EEOC. Our goal is to provide a safe and supportive environment where all employees can grow and make impactful contributions together.

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on CIM Group. Please inform our Talent team if you need any assistance completing any forms or to otherwise participate in the application process.

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