Sr. Manager of Product Marketing Operations
Skills
- Expertise with email marketing platforms like Iterable.
- Strong knowledge of healthcare marketing compliance regulations.
- Analytical skills for data-driven marketing optimizations.
- Experience with paid media and social marketing channels.
- Ability to troubleshoot marketing automation and system integrations.
- Collaborative mindset and leadership in campaign execution.
Responsibilities
- Lead execution of digital marketing campaigns for HCP engagement and traffic.
- Manage marketing workflow systems and campaign performance tracking.
- Oversee email deployment strategy ensuring compliance and relevance.
- Troubleshoot marketing automation tools and optimize campaign logic.
- Develop segmentation and testing frameworks to improve email engagement.
- Ensure marketing compliance with healthcare regulations including CAN-SPAM and HIPAA.
- Lead paid media and social marketing campaigns respecting pharma compliance.
- Analyze and report on campaign and channel performance data.
- Support audience acquisition and growth of HCP database.
Education
- Bachelor's degree or equivalent experience preferred.
Benefits
- Competitive salary commensurate with experience.
- Remote work flexibility.
- Benefits package (details not specified).
Average salary estimate
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