Director of Demand Generation
As Director of Demand Generation, you'll own the strategy and execution of programs to drive high-quality pipeline and revenue growth. You’ll lead integrated campaigns across channels, optimize conversion throughout the funnel, and partner cross-functionally with content, product marketing, sales, and revenue operations.
Key Responsibilities- Develop and execute the overall demand generation strategy to achieve pipeline and revenue goals.
- Own the planning and execution of integrated campaigns across digital (paid search, paid social, display, retargeting), email, events, and partnerships.
- Build and optimize lead nurture programs to move prospects through the funnel and improve conversion rates.
- Partner closely with content and product marketing to create compelling offers, assets, and messaging.
- Establish and track KPIs, regularly analyze campaign performance, and provide insights to inform future initiatives.
- Oversee marketing automation workflows and ensure data integrity in HubSpot and CRM systems.
- Manage demand gen budget, including spend allocation, optimization, and ROI analysis.
- Identify and test new growth channels and tactics.
- 7+ years of experience in B2B SaaS marketing with a focus on demand generation.
- Proven track record driving measurable pipeline and revenue impact.
- Deep expertise in paid media, email marketing, marketing automation, and funnel optimization.
- Strong analytical skills and a data-driven mindset.
- Experience with tools such as HubSpot, Salesforce, Google Ads, LinkedIn Ads, and analytics platforms.
- Excellent collaboration and leadership skills; able to drive cross-functional alignment.
- E-commerce or marketing tech experience is a plus.
- High autonomy with no career ceilings.
- Challenging and interesting work.
- Amazing colleagues.
- Competitive salary and equity.
- Work remotely.
- Covered health, dental, and vision insurance.
- Regular team events and off-sites.
- Unlimited PTO and generous paid parental leave.
Average salary estimate
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