Marketing Assistant/Specialist

Description

SUMMARY  

The International Society of Arboriculture (ISA) is a non-profit membership organization that serves the needs of tree care professionals, and promotes the profession of arboriculture around the world. ISA is known as the industry authority on research, education and professional development. Each role in the organization plays an important part in delivering excellent member benefits and customer service.  

The Marketing Assistant/Specialist is responsible for assisting the Marketing Director to support a the day-to-day activities of the Marketing department to ensure completion of Marketing task that support the work of the organization.
 

ESSENTIAL DUTIES AND RESPONSIBILITIES include those listed below; other duties may be assigned, as needed.  

• Understand ISA’s vision statement and adhere to ISA staff core values. 
• Manage monthly reporting of metrics and analyze performance of campaigns along with the recommendations for opportunities and/or improvements - responsible for certain key reporting and analysis of metrics on ISA’s web properties through Google Analytics and Adobe Analytics. 
• Manage the department’s project request matrix. Will be responsible for gathering project details, sharing request with appropriate team members and tracking project status. Support Marketing Specialist with, developing and executing digital marketing strategies across all digital channels - email, web, organic search, and paid advertising to optimize marketing campaigns. 
• Assist with ISA’s social media presence across all relevant social media platforms; contribute to the development of a social media strategy and execute that strategy as prescribed for each site; respond to general social media inquiries with input from internal sources. Generate social media conversation during ISA events. 
• Support Communications Specialist by assisting in writing articles, press releases, web copy as needed. 
• Support in Creating and distributing of segmented email campaigns  
• Monitor and track online customer behavior to identify and recommend new opportunities to improve KPIs.  

Supervisory Responsibilities  

None. 

Requirements

 QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  Education and/or Experience 

• Bachelor’s Degree in Marketing, Business, or related field preferred (will consider appropriate combination of education and experience)
• One to three years of experience in online marketing and promotions, preferably in a non-profit environment. Understanding of marketing, communications, social media, and promotions; or an equivalent combination of education and experience.
• Experience with web technologies and software
• Experience with web analytics tools such as Google Analytics
• Working knowledge of HTML, CSS, and/or Javascript is preferred
• Ability to multi-task and prioritize in a fast-paced business environment
• Detailed oriented, analytical, curious, and self-motivated. 

Language Skills 

• Fluent in English, both verbal and written. Fluency in additional languages is a plus. 
• Excellent written and oral communication skills. 
• Ability to write and edit correspondence in a professional manner. 
• Ability to read and analyze information and draw conclusions. 

Decision Making and Reasoning Ability 

• Ability to synthesize and interpret large volumes of information to use for decision making.
• Ability to define problems, collect data, establish facts, develop conclusions, and determine appropriate action plans.
• Ability to complete projects accurately and within established deadlines.
• Able to work independently to complete projects without daily supervision

Additional Competencies 

• Strong project management and time management skills.
• Strong organizational skills with the ability to handle multiple projects simultaneously.
• High attention to detail.
• Customer service orientation to develop positive working relationships with ISA partners, as well as peers and team members.
• Strong interpersonal skills and ability to work with a variety of individuals

Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Must be able to remain in a stationary position 80% of the time. 
• Moves about inside the office to access file cabinets, office machinery, etc. 
• Regularly operates a computer and other office productivity machinery such as calculator, copy machine, and computer printer. 
• Frequently communicates with internal and external customers. 
• This position requires occasional lifting, under 25 lbs.
• This position may require occasional travel within and outside the U.S. 

Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Working conditions are normal for an office environment. 
• Work may require occasional evening and/or weekend work 
• The noise level in the work environment is usually quiet to moderate. 

Technology and Equipment This position will use a variety of software programs. The ideal candidate will have the following technical competencies: 

• Proficient in Microsoft 365  including Outlook, Word, Excel, and PowerPoint. Experience with multiple web content platforms
• Experience with Google Analytics
• Experience working with Adobe InDesign or other graphic design software suite a plus
• Experience using a variety of social media platforms and social media management tools (Hootsuite) a plus