Senior Events Marketing Manager

Job Title: Senior Field Marketing Manager

Location: US-Remote

THE OPPORTUNITY:

At Salesloft, our Senior Event Marketing Manager will be pivotal to our company's success. You will be a key member of our fast-growing and high-performing North American Revenue Marketing team, responsible for the strategic planning, execution and outcomes of our most impactful events.

On a day-to-day basis, you will be responsible for leading event initiatives to drive pipeline and revenue. Specifically, you will:

Deliver Maximum Pipeline Impact with Events

• Create a comprehensive event marketing strategy to deliver pipeline and revenue across tradeshows and hosted events, adapting strategy as business goals evolve.
• Collaborate with revenue organization stakeholders (Sales, Customer Success, Office of Pipeline) on enablement, event recruitment and comprehensive follow-up processes, to deliver pipeline from event programs. 
• Partner with Revenue Marketing team members across Digital, Field and ABM on cross-channel strategies to effectively engage target accounts.
• Measure and report on the pipeline impact and ROI of all event programs, making data-driven recommendations for future investment based on outcomes. 

Hosted Roadshow Series 

• Drive the strategy and execution of our hosted customer roadshow series, Saleslove On Tour.
• Oversee agenda design, content development, and speaker management to ensure engaging and highly-relevant sessions.
• Manage onsite experiential design and AV production in partnership with 3rd party agency to deliver memorable attendee experiences.
• Lead venue research and selection process, include site visits, site planning, and contracting. 
• Develop sponsorship strategies and manage sponsor relations and activities.
• Implement promotional strategies across all marketing and sales channels, partnering with Digital, Comms, Brand, and Product Marketing on assets. 

Tradeshow Events

• Lead the strategy and execution of tradeshow program, including researching new tradeshow opportunities based on business goals and securing internal buy-in. 
• Manage comprehensive planning, innovative booth design and branding, engaging speaking sessions, and impactful ancillary event activations.
• Manage event staffing and enable staff on messaging and best practices. 
• Develop compelling promotional strategies, and manage all pre- and post-event follow-up activities to generate quality leads to drive pipeline. 
• Stay on top of industry best practices and technology to elevate our presence and differentiate us from competitors. 

Activate Large-Scale Internal Programs

• Lead the event design and execution of Revenue Club, an exclusive incentive trip for top performers from our go-to-market team. Responsibilities include managing all aspects of attendee experience including event website build, venue research and contracting, housing and transportation, bespoke gifting, unique excursion planning, and management of 3rd party agency support. 
• Oversee the execution of our annual Revenue Kickoff (RKO) program, bringing together team members from Sales, Customer Success, Marketing, and Product. Responsibilities include management of all hotel logistics including venue research and contracting, space planning, housing, and food and beverage; AV production; and event design and branding. 

WHAT WE'RE LOOKING FOR:

We are seeking a seasoned event marketing leader with a proven track record of designing and executing high-impact events that directly contribute to pipeline generation. You are a strategic thinker with exceptional organizational skills and a passion for creating memorable experiences. You thrive in a fast-paced environment and excel at cross-functional collaboration.

If you're looking for an opportunity to lead significant event initiatives and make a substantial impact on a growing company, then becoming a Senior Event Marketing Manager at Salesloft is the career path for you!

THE TEAM:

Our Salesloft Revenue Marketing team is comprised of seasoned professionals who are all aligned on one vision and mission:

• Vision: Fundamentally transform the way buyers and sellers drive repeatable outcomes 
• Mission: Bring science to the art of sales

The Revenue Marketing team consists of data-driven marketers across Digital, ABM, Field Marketing, and Events that are motivated, ambitious, and passionate about supporting our pipeline and revenue goals.

THE SKILL SET:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 7-9 years of experience executing the strategy and design of events to drive pipeline generation.
• Data-driven and results-oriented, with experience analyzing event performance and delivering relevant insights to senior leadership with a focus on business outcomes. 
• Proficiency in CRM and marketing automation platforms (e.g., Salesforce, Marketo).
• Proficiency in event registration software (e.g. Swoogo, Splash). 
• Strong negotiation skills with ability to manage complex contracting processes. 
• Strong experience managing large and complex budgets to ensure the most effective use of investment and resources, building business cases, and completing ROI analysis. 
• Experience with venue research, selection, and contracting for large programs. 
• Exceptional written and verbal communication skills.
• Outstanding presentation skills with the ability to articulate complex strategies clearly.
• Proven ability to collaborate cross-functionally and influence stakeholders across all levels of an organization.
• Strong project management skills with the ability to manage multiple complex projects simultaneously and meet deadlines.
• Demonstrated ability to get buy-in from leadership, Sales, and Customer Success on new initiatives and strategies.
• A keen eye for detail and a commitment to delivering high-quality event experiences.
• Ability to travel up to 30-40% during peak event seasons.

WITHIN ONE MONTH, YOU'LL:

• Attend Salesloft's New Hire Orientation, where you will learn our Salesloft story and understand what makes our "Lofters" unique.
• Begin 1:1's with your manager, understand your 30-60-90 plan, and meet & shadow current members of the team.
• Set your OKRs (Objectives and Key Results) with your manager and develop an action plan to achieve them.
• Meet with key partners across Marketing, Sales, Customer Success, and Product.
• Begin taking ownership of roadshow series execution. 

WITHIN THREE MONTHS, YOU'LL:

• Be leading the execution of the roadshow series.
• Contribute to the strategic planning for the next large-scale internal programs.
• Be partnering with peers on ABM and Field Marketing to ideate on target account engagement. 
• Present initial ideas for enhancing event strategies to the leadership team.

WITHIN SIX MONTHS, YOU'LL:

• Have successfully led the execution of the 2025 Saleslove On Tour series and delivered a retrospective. 
• Be actively designing and planning for upcoming internal events.
• Be proficient in measuring and reporting on the pipeline impact of your events.
• Continuously focus on your OKRs and identify areas for process improvement.

WITHIN TWELVE MONTHS, YOU'LL:

• Be considered a high-performer on the team by continuously seeking new challenges and ways to optimize event programs and their impact.
• Have played a critical role in increasing event-driven pipeline and revenue.
• Be a trusted advisor for event strategy across the organization.

WHY YOU'LL LOVE SALESLOFT:

At Salesloft, we're not just a company, we're a community built on shared values.

• Lead With Humility and Respect
• Earn Customer Trust
• Put Team Over Self
• Redefine What's Possible
• Deliver Big Results

Salesloft delivers a performance force multiplier for the world's most demanding companies. Salesloft's Revenue Orchestration Platform, delivering the first AI-powered durable revenue engagement model, keeps market-facing teams on top of all buyer signals, with outcomes-driven prioritization so they always act first on what matters most. Thousands of the world's most successful sales teams, like those at Google, 3M, IBM, Shopify, Square, and Cisco, drive more revenue with Salesloft.

While we're proud of our history, we're even more excited about the future. We want to create a world-class culture and company that attracts, develops, engages and retains elite talent.

Since our founding in 2011, we have grown into a global, award-winning organization with Lofters based all over the world. As a testament to our organizational health, we have been named by Forbes as one of America's Best Startup Employers in 2021, Atlanta Business Chronicle's 2022 Healthiest Employers, three times by Deloitte as a 'Fastest-Growing Technology Company in North America,' and have been recognized as a top workplace by Fortune, Glassdoor, Atlanta Journal-Constitution, and Inc Magazine.

In addition to our stand-out organizational health:

• 2024 Best Places to Work Certified for a fourth consecutive year
• Leader in The Forrester Wave™: Revenue Orchestration Platforms for B2B, Q3 2024
• G2 Enterprise Sales Engagement Leader 15 consecutive quarters
• Recognized by Gartner Peer Insights as a Customer's Choice in 2023 Voice of the Customer for Sales Engagement Applications
• G2 recently ranked us #1 in Enterprise Sales Engagement and we were named a leader in the 2022 Forrester Wave for Sales Engagement. We received the highest possible score in 26 out of 30 criteria, more than any other vendor evaluated in our category.

We're redefining an age-old industry. This is challenging work - but our team of driven innovators makes the journey thrilling. We're fast-paced, cutting-edge, and collaborative. We pursue excellence in everything we do and have a lot of fun along the way. Come join us!

WHY SHOULD YOU WORK AT SALESLOFT:

• You will become part of an amazing culture with a supportive CEO and smart teammates who actually care
• You will work with an amazing team you can learn from and teach
• You will experience joining a high-growth/high-trajectory organization
• You will hear "Yes, let's do that!" and then have the opportunity to successfully execute on your ideas
• You will build community with Lofters of many cultures and backgrounds through ERGs and DEI initiatives
• We have a vibrant, open office that utilizes modern technology

We firmly believe you will have the opportunity to grow more here than you would anywhere else

Salesloft is committed to creating a sense of belonging for all Lofters. We integrate representation and inclusion into Salesloft's core by establishing and meeting specific, time-bound objectives for fair hiring and career growth. We prioritize actionable steps over terminology, and showcase how a genuinely diverse and inclusive culture enhances our financial success and overall performance.

We are proud to be an Equal Opportunity Employer and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.

Don't meet every single requirement? Studies have shown that people from underrepresented groups are less likely to apply to jobs unless they meet every single qualification. At Salesloft we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Keep an eye on our Careers Page for other positions!

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