Director, SEO
Skills
- Extensive experience with SEO, generative search, and social search platforms.
- Strategic planning and performance gap analysis.
- Strong analytics expertise with tools like GA4, Adobe Analytics, SEMrush, and strong Excel and PowerPoint skills.
- Cross-functional team management and client-facing presentation skills.
- Outstanding communication and trust-building abilities.
- Multi-project management in a dynamic agency environment.
Responsibilities
- Lead development and execution of organic search strategies including SEO, generative AI search, and social platforms.
- Serve as a trusted client advisor delivering strategic counsel and insights.
- Stay ahead of evolving search trends in generative AI and conversational search interfaces.
- Leverage social search intent to drive brand relevance across platforms like TikTok and Instagram.
- Utilize GA4, Adobe Analytics, SEMrush, Ahrefs, and social analytics tools to optimize performance.
- Translate complex data into compelling presentations for executives.
- Lead, mentor, and inspire cross-functional teams and foster a culture of experimentation.
- Build team capabilities through training and scalable processes.
- Represent the company in client presentations and industry events.
- Champion SEO innovation internally and externally.
- Manage keyword research, competitive analysis, and on-page/off-page SEO and social search optimization.
- Conduct search landscape analysis to identify opportunities and inform strategy.
- Support integrated search strategies including SEM best practices as needed.
Education
- Bachelor’s degree preferred.
Benefits
- Hybrid workplace with three days onsite weekly.
- Medical, dental, vision benefits effective within 30 days.
- 401(k) matching.
- Paid maternity/paternity leave.
- Family forming benefits.
- Employee recognition programs.
- Generous paid time off including vacation, wellness, and holidays.
- Professional development opportunities.
- Tuition reimbursement.
- Monthly cell phone and Wi-Fi reimbursement.
Average salary estimate
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Ketchum was founded in 1923. This company provides public relations and marketing services. Their headquarters are located in New York City, New York.
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