Digital Marketing Specialist
Skills
- Strong written and verbal communication skills with storytelling ability.
- High attention to detail ensuring compliance on external communications.
- Ability to adapt, prioritize, and execute multiple projects in a fast-paced environment.
- Strong relationship development skills.
- Up-to-date knowledge of digital technology and social trends.
- Creative expression of organizational values and culture.
- Proficiency with social media management tools such as Canva and Sprout Social preferred.
Responsibilities
- Design and implement social media strategies aligning with business goals for Kinexus Group and subsidiaries.
- Generate, edit, publish, and share engaging content daily across multiple digital platforms.
- Establish and manage e-newsletter communications tailored to each audience.
- Attend events to capture photos and videos; post live event content on social media channels.
- Set objectives, monitor performance metrics, and report on ROI of digital campaigns.
- Conduct research on digital trends, SEO, and audience preferences to enhance communication effectiveness.
- Collaborate with marketing team to develop brand awareness features and support special event planning.
- Stay current with emerging technologies and social media trends.
Education
- Bachelor’s degree or equivalent training/experience in marketing, communications, nonprofit, or related fields.
- Minimum 3 years professional experience in marketing, communications, or related roles.
Benefits
- Competitive salary and exceptional benefits package.
- Robust onboarding and continuous job training.
- Opportunities for professional development and growth.
- Inclusive, bold, and inspirational organizational culture.
- Hybrid work environment with flexible schedules.
- Travel within Michigan estimated at 15%.
Average salary estimate
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Kinexus Group is committed to inspiring positive economic change one person, one business, one community at a time.
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