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CRM & Lifecycle Marketing Coordinator

JOB DESCRIPTION

Calling all originals: At Levi Strauss & Co., you can be yourself — and be part of something bigger. We're a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit — and your future.

As the CRM & Lifecycle Marketing Coordinator, you will manage and improve our adhoc email marketing and mobile messaging channels. You will use CRM tools to ensure messaging is personalized to bring repeat traffic and conversions to our e-commerce and retail stores. If you have experience with customer retention and creating seamless customer journeys, this is the role for you. You will report to the Senior Manager, CRM & Lifecycle Marketing.

About the Job

          Own Daily Execution: Manage the end-to-end process of email and mobile messaging campaigns, including coordinating with email production vendors, asset delivery, quality assurance (QA), and deployment.

          Campaign Setup & Deployment: Lead the setup of email campaigns, including audience segmentation, content creation, tagging, QA, and proofing. Ensure campaign deployment for ad-hoc promotional emails.

          Collaboration: Partner with marketing, merchandising, and operations teams to provide a seamless and coordinated consumer experience across all touchpoints. Work together to optimize email performance and promote customer engagement.

          Vendor Management: Collaborate with external vendors to guarantee the accurate deployment of email and mobile messages.

          Template Creation & Maintenance: Work with creative teams to maintain a responsive email and mobile messaging templates that align with brand guidelines. Ensure all templates are optimized for both desktop and mobile experiences.

          Performance Tracking & Optimization: Analyze main metrics (click-through rates, conversion rates, engagement) in real-time. Use insights to adjust content and improve performance.

          Monitor Industry Trends: Monitor the competitive landscape and industry trends to identify new opportunities and best practices for email and mobile marketing.

About You

          Education: BS/BA in a relevant field.

          Experience with HTML and content management tools.

          1+ years of experience (preferably in a marketing role).

          Curious, enthusiastic, proactive, and flexible.

          Experience working with internal and external partners.

          Experience using third-party email applications or CRM tools.

          Experience using web analytics tools (Adobe Analytics, Google Analytics).

This is a hybrid position based in our San Francisco, CA headquarters. You will be expected in office 3 days per week typically Tuesday-Thursday. Note, time in office can vary depending on our needs.

The expected starting salary range for this role is $42,700- $70,100 per year. We may pay more or less than the posted range based on the location of the role. The amount a employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and our needs.

Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, incentive plans, 401(k) matching, paid leave, health insurance, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here.

LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.

#LI-Hybrid

EOE M/F/Disability/Vets

LOCATION

San Francisco, CA, USA

FULL TIME/PART TIME

Full time

FILL DATE

This position is expected to be filled by 09/13/2025.

Current LS&Co Employees, apply via your Workday account.

Average salary estimate

$56400 / YEARLY (est.)
min
max
$42700K
$70100K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
July 16, 2025
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