Creative Media Planner, Performance Marketing
Skills
- 7+ years experience in performance marketing and creative strategy for digital channels.
- Expertise in executing campaigns across social, search, display, and email platforms.
- Strong creative and data-driven decision making capabilities.
- Familiarity with trend identification and innovative creative ideation.
- Proficient project management skills for handling multiple creative deliverables.
- Experience with tools such as Figma, JIRA, and Asana.
- Knowledge of FinTech or app-based consumer products is a plus.
Responsibilities
- Lead development and execution of performance marketing strategies across paid digital channels.
- Create quarterly and annual creative roadmaps aligned with senior leadership priorities.
- Support new product launches and GTM initiatives with targeted creative assets.
- Manage and iterate paid creative asset roadmap in collaboration with media planners and strategists.
- Lead brainstorming sessions with internal teams and agency partners for new creative messaging.
- Partner with analytics and web teams to optimize landing pages and campaign conversion.
- Ensure creative assets comply with regulatory standards coordinating with Compliance and Legal.
- Use marketing analytics to generate insights for creative optimization across channels.
- Oversee delivery of creative assets to meet performance goals and brand guidelines.
- Monitor campaign performance and report key metrics like acquisition, retention, and lifetime value.
Education
- Bachelor’s degree required, preferably in Marketing, Communications, Business, or a related field.
Benefits
- Hybrid work policy combining in-office and remote days.
- Backup child, elder, and pet care; subsidized commuter benefits.
- Competitive salary with bonus and equity package.
- 401k match and extensive medical, dental, vision, life, and disability benefits.
- Generous vacation and company-wide paid days off.
- Paid parental leave up to 24 weeks for birthing parents and 12 weeks for non-birthing parents.
- Wellness stipend and community volunteer time off.
- Family planning support with reimbursement for fertility-related expenses.
- Engaging in-person and virtual team events.
Average salary estimate
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