Email Marketing Specialist - NBC Sports - job 2 of 2

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

NBC Sports is seeking an Email Marketing Specialist to join the CRM team. In this role, you will work closely with cross-functional partners to execute campaigns, develop actionable insights, and optimize CRM efforts to drive engagement and fandom.

Responsibilities:

• Manage the end-to-end email production process through successful conceptualizing, coding, editing, QA, and deployment
• Manage the approvals process and route previews to internal stakeholders and implement all revisions
• Coordinate newsletter content, schedules and deployments across multiple brands
• Monitor daily sends and troubleshoot technical issues related to coding, segmentation, rendering, and deployment
• Assist in developing comprehensive reports detailing all key email marketing metrics including delivery, open rates, click rates, conversion, opt-out, and segmentation analysis
• Work closely with creative project management and internal stakeholders to track and ensure assets and feedback are delivered on time
• Identify email linking strategies to optimize the user experience
• Summarize results of email campaigns, identify trends, and provide strategic recommendations to drive future optimization opportunities
• Expert user of email service provider and customer data platform to create email automations and journeys, set up A/B tests, and build customer segments
• Ensure that marketing materials comply with all brand and style guidelines
• Assist in developing marketing plans to grow database
• Support the Sr. Manager, Email Marketing with all projects related to this position

Basic Requirements:

• Minimum of two (2+) years' experience in email marketing, CRM, or digital marketing
• Experience with email platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, etc
• Knowledge of marketing tactics and email best practices
• Knowledge of Push and SMS

Desired Characteristics:

• Proven understanding of audience segmentation, personalization, and customer journeys
• Excellent written and verbal communication including strong editing, grammar, and proofreading skills
• Excellent organizational and prioritization skills, with some project management experience
• Works well under tight deadlines and a high-growth environment
• Self-starter with strong attention to detail and a curiosity to learn

Additional Requirements:

• Interested candidate must submit a resume/CV through www.nbcunicareers.com
• Must be able to work flexible hours including nights, holidays, and weekends as needed
• Must be willing to work in Stamford, CT
• Must have unrestricted work authorization to work in the United States

This position has been designated as hybrid, generally contributing from the Stamford, CT office a minimum of three days per week.

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].