Media Product Strategy Lead, Technical

NielsenIQ is a leading global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. The NIQ Media division specializes in delivering innovative media solutions that empower clients to make data-driven decisions and optimize their media strategies. We are committed to fostering a collaborative and inclusive work environment where every team member can grow and thrive, driving excellence in media measurement and analytics.

We are looking for an experienced and dynamic Media Product Strategy Lead, Technical to join our team.  In this role, you will be responsible for driving the development of innovative products and capabilities within the advanced advertising space, with a focus on technical solutions such as clean rooms, APIs, and data matching methodologies. You will work closely with cross-functional teams to design, implement, and optimize products that meet client needs and industry standards. Additionally, you will maintain effective training curriculums, measure program impact, and engage directly with clients to ensure the successful adoption and utilization of our products.

Key Responsibilities

• Drive education on product functionality and industry knowledge with a technical focus on data integration strategies such as clean rooms, APIs, and data sharing.
• Create clear communication of requirements and priorities for engineering, and oversee the process to ensure timely and efficient delivery of product features and improvements.
• Develop and maintain an effective training curriculum and materials to support go-to-market teams, ensuring they are well-versed in current data integration techniques and products
• Measure and continuously seek to improve the operational efficiency of supported products, leveraging data-driven insights and analytics to identify areas for optimization and implement effective solutions.
• Collaborate with Sales, Product Marketing, Product, Operations and Engineering teams to assess needs and make continual improvements, ensuring alignment with client requirements and industry standards.
• Engage directly with clients to understand their needs, gather feedback, and ensure the product meets their requirements.
• Support the sales team by providing technical expertise during client meetings, presentations, and product demonstrations, focusing on data integration capabilities and data products and solutions.
• Create and maintain sales enablement materials, including technical documentation, product guides, and FAQs, to assist the sales team in effectively communicating product value to clients.
• Capture and translate client feedback into requirements and specifications that ensure continuous product improvement.

• 5+ years experience in a technical-focused role, including Product Management, Sales Engineering, Solutions Architect, or Software Engineering within AdTech, MarTech or Data Analytics business.
• Demonstrated understanding of privacy-compliant data workflows, including the ability to design, implement, and manage data processes that adhere to regulatory standards and ensure data protection
• Extensive experience with enterprise data analytics platforms such as Snowflake and Databricks, including proficiency in managing, analyzing, and optimizing large-scale data systems and technologies for enhanced business insights and decision-making
• Experience with cloud-based environments, including but not limited to AWS, GCP, Azure, as well as proficiency in managing and deploying applications, services, and infrastructure within these platforms
• Proven experience developing products in ad tech, audience targeting, campaign measurement, and predictive analytics, leveraging advanced AI techniques and continuously learning models to optimize performance and drive innovation 
• Strong interpersonal and communication skills with a proven track record of engaging with clients and understanding their needs.
• Experience in sales enablement, including creating and delivering training materials and supporting sales teams with technical expertise.
• Ability to translate complex technical concepts into easily understandable language for clients and sales teams.
• Work in the office 2 days a week.

This role has a market-competitive salary with an anticipated base compensation of the following range: $76,500 -  $135,000. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a Sales-based incentive or performance-based bonus. Other benefits include a flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support, and more.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion