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Job details

VP Brand Strategy

The VMS Co-Op, featuring brands like OLLY and SmartyPants, is seeking a visionary VP of Brand Strategy & Innovation to lead brand growth, innovation strategy, and a high-performing team within the wellness supplement industry.

Skills

  • Proven track record in consumer-centric brand strategy and innovation.
  • Experienced in leading and developing high-performing teams in matrix organizations.
  • Deep knowledge of CPG, wellness, health, and lifestyle trends.
  • Strong analytical and financial acumen with ability to translate insights to action.
  • Collaborative mindset with ability to influence across functions and levels.
  • Passion for purpose-driven brands, design, storytelling, and science-driven impact.

Responsibilities

  • Define and drive a multi-year brand strategy aligned with company purpose and growth goals.
  • Lead a team of strategists and innovators fostering creativity, accountability, and inclusion.
  • Partner with Brand Impact Group Leadership Team (BIG LT) to set and deliver OKRs including revenue, profit, and brand equity.
  • Own end-to-end innovation strategy from whitespace identification to commercialization.
  • Champion a test-and-learn culture leveraging insights and agile development to accelerate time-to-market.
  • Translate consumer understanding into actionable strategies to drive household penetration, repeat purchase, and loyalty.
  • Develop robust learning agenda including marketing mix modeling, brand health tracking, and cultural foresight.
  • Collaborate cross-functionally with Sales Strategy, Product Development, Supply Chain, and Marketing to execute brand and innovation plans.
  • Partner with Sales to create compelling category and brand stories to drive retailer engagement.
  • Inspire breakthrough creative and experiential activations to deepen emotional connection with consumers.

Education

  • Bachelor's degree required, preferably in Marketing, Business, or related field.
  • Advanced degree preferred but not explicitly required.

Benefits

  • 100% employer-paid medical coverage (employee only), dental, orthodontics, and vision insurance.
  • 4 weeks PTO plus paid holidays and 12 Mental Health Days per year.
  • 100% paid parental leave with Fertility and Adoption Benefits.
  • Annual bonus program.
  • 401(k) plan with employer match.
  • Hybrid work schedule with wellness and cell phone stipends.
  • Free product access.
To read the complete job description, please click on the ‘Apply’ button
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Average salary estimate

$250000 / YEARLY (est.)
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$240000K
$260000K

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Since our inception in 2018, we have remained steadfastly committed to uplifting our fellow underdogs. As the lifeblood of our communities, we’re inspired by their spirit, drive, and determination to making our world just a little bit better (and ...

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SALARY RANGE
$240,000/yr - $260,000/yr
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
July 17, 2025
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