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Senior Principal Product Director, Go-To-Market (GTM) and CX Products

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision.

Job Description

Your Career

We are seeking a visionary and hands-on Senior Principal Product Director to lead the strategic direction and architectural design of our Go-To-Market (GTM) and CX Products, with a strong emphasis on a data-first mindset. This role reports to the SVP of IT Applications.First principles-based thinking will be crucial for dissecting complex challenges and architecting innovative solutions.The ideal candidate is a deep functional expert with a passion for innovation and a proven track record in leveraging data and applications across Marketing, Sales, CX, and Support. You will be instrumental in reimagining our GTM and CX processes through a data and AI-first lens.

Your Impact

As a Principal Product Manager, you will contribute a deep knowledge of product development strategy to align teams around a vision that unlocks value and scales for dynamic Go-to-Market teams across the customer lifecycle. You will translate strategic foresight into actionable plans, using strong analytical skills to influence cross-functional teams and drive the product vision for Salesforce and our go-to-market systems. This position requires both strategic thinking for future growth and tactical execution for short-term goals.

Key responsibilities include:

  • Strategic Vision & Roadmap: Defining and driving the strategic direction, vision, and priorities for AI applications and features for CX and GTM applications. This involves orchestrating a multi-year AI product roadmap in partnership with executive leadership, development teams, and business stakeholders
  • Product Lifecycle Management: Managing the full product lifecycle—from ideation through launch and ongoing enhancements—by collaborating closely with cross-functional teams. This includes balancing the delivery of new AI features with enhancement requests based on customer feedback, usability insights, and market trends
  • Data-Driven Innovation: Driving clear, data-driven, and first-principle thinking on process mapping to influence areas of automation using AI and the latest digital workflows. This includes hands-on experience with data and segmentation for different routes to market to inform strategy. You will reimagine the support process, unconstrained by current limitations, using data insights to reshape it for the future
  • Process Transformation: Leading and executing transformations in Pre-Sales, Partner, and Support processes. This includes hands-on involvement with lead-to-opportunity processes and applications, with the ability to redesign the architecture and functional process
  • Cross-Functional Leadership: Leading cross-functional team meetings, aligning engineering, data science, UX, and GTM,CX business partners on IT application product priorities. You will partner with cross functional stakeholders, Strategy & operations, and the AI COE to define and drive strategic direction, vision, and priorities for applications
  • AI/ML & GenAI Expertise: Staying current with AI/ML and GenAI trends and technologies, identifying opportunities for integration into product development processes and experiences

 

Qualifications

Your Experience 

  • 15+ years of experience in Lead-to-Quote and Support applications and data, including 5+ years of experience with Big 4 consulting firms
  • Statistician mindset to understand data patterns and transform them into actionable insights and process changes
  • Experience in driving data-driven decisions within Growth/Sales organizations.
  • Excellent communication skills, problem-solving, conflict resolution management, active listening, time management, and interpersonal skills
  • Ability to thrive in a fast-paced environment with a strong foundational understanding of enterprise applications, GTM, and CX processes
  • AI Exploration & Implementation: Demonstrated experience or a strong, tangible curiosity in exploring and implementing AI use cases. Prior experience with Generative AI, predictive modeling, or leveraging AI in the software development lifecycle is highly preferred
  • Highly collaborative team player comfortable working in a matrix organization
  • Strategic Business Acumen: Ability to think strategically and effectively communicate with and influence stakeholders at all levels, translating complex business problems into applications/feature releases
  • Education & Certifications: Bachelor’s or Master’s degree in Computer Science, Mathematics, or Business or equivalent military experience required
  • Local in SF bay area to be onsite

Additional Information

The Team

You will be part of a growing, passionate, and dynamic team with the opportunity to work on challenging and exciting projects centered on one of the world's most significant mission statements. We strive to be the most people-centric company, constantly working to make your experience amazing and empowering you to break boundaries of what the workplace can be.

This is a unique opportunity to lead transformative initiatives that will drive efficiency, innovation, and cultural change across a large, global sales organization. You will be at the forefront of integrating advanced technologies into our sales processes, positioning the company for long-term success while delivering meaningful value to customers and stakeholders alike.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $216000/YR - $298000/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

Our Commitment

We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at  [email protected].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship?: Yes

Average salary estimate

$257000 / YEARLY (est.)
min
max
$216000K
$298000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

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Being the cybersecurity partner of choice, protecting our digital way of life.

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Full-time, hybrid
DATE POSTED
July 14, 2025
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