Digital Marketing Associate
Skills
- Experience with marketing operations and digital campaign execution.
- Proficient with Salesforce, Pardot, Excel, Google Analytics (GA4), LinkedIn, and Google Ads.
- Knowledge of lead routing and database hygiene tools like Ringlead or Leandata.
- Analytical mindset with strong attention to data accuracy and inconsistencies.
- Understanding of marketing funnel stages and CRM processes.
- Strong project coordination and clear communication skills.
Responsibilities
- Define and document audience segmentation frameworks within Pardot for key campaigns.
- Build and maintain Pardot workflows to ensure lead and contact data quality.
- Deliver cleaned and deduplicated invite lists in collaboration with Events and Sales Ops.
- Conduct MQL audits and lead scoring assessments with recommendations.
- Validate scoring models by creating dashboards that track lead progression.
- Execute Pardot email campaigns following the marketing calendar and best practices.
- Implement UTM tagging for outbound channels to enable accurate attribution.
- Coordinate with external PPC consultants on paid media strategy and tracking.
- Partner with Sales Ops and demand generation leadership on campaign execution and reporting requirements.
Education
- Bachelor’s degree preferred in Marketing, Business, Communications, or related fields.
Benefits
- Competitive salary with growth opportunities.
- Inclusive and equal opportunity work environment.
- Collaborative and mission-driven culture.
- Support for professional development and learning.
- Hybrid flexible work model.
Average salary estimate
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