Marketing Campaign Manager

Rockstar is recruiting for a fast-growing, privately held Series B edtech company based in Austin, TX. This client partners with colleges and companies to enhance undergraduate degrees with in-demand skills, real-world experience, and direct pathways to great careers. Backed by prominent investors such as Sequoia Capital, Owl Ventures, and others, the company serves over 1,000,000 students across more than 70 of the largest and most well-known universities in the United States, including Georgetown, UNC, Harvard, ASU, and Texas A&M. In 2023, the company became the largest accredited producer of technical talent in the U.S. and acquired Untapped, the leading all-in-one early career software and talent marketplace, to further its mission of ensuring every college student has a path to a great career.

Who They Are

This client partners with colleges and companies to supercharge the undergraduate degree with skills, experience, and a bridge to a great career. In 2023, the company was the largest accredited producer of technical talent in the United States. The organization serves a population of over 1,000,000 students across more than 70 of the largest and most well-known universities in the country, including Georgetown, UNC, Harvard, ASU, and Texas A&M. In 2023, the company acquired Untapped, the leading all-in-one early career software and talent marketplace, to further its mission of making sure every college student has a path to a great career.

Programs are offered as online courses within standard university semesters. Through these programs, students gain real-world experience while tackling projects from the world's most recognized brands, such as Spotify, Netflix, Shopify, Uber, Google, and Airbnb. The flagship program is the Global Career Accelerator (here’s an example: https://www.globaltech.asu.edu/about) which runs at 70+ universities around the country.

- Student Experience – Customer NPS is better than Netflix, Apple, and Amazon.

- Student Access – Programs are for credit, count towards graduation, and are financial aid eligible.

- Student Outcomes – Undergraduate students go on to work at places like JP Morgan, Airbnb, Stripe and Deloitte directly through the careers marketplace.

About the Role

The company is seeking an ambitious, results-driven Campaign Manager to join the growing marketing team. This role is ideal for someone with 2+ years of marketing experience who wants to take ownership of lifecycle campaigns and drive measurable growth for university-focused marketing plans.

Responsibilities

- Own end-to-end lifecycle email campaigns using tools like Iterable, driving engagement and conversions

- Optimize funnel performance through data analysis, A/B testing, and strategic campaign adjustments

- Manage multiple concurrent marketing projects with competing priorities and tight deadlines

- Execute growth marketing initiatives specifically targeting 18-26 year old university students

- Collaborate cross-functionally with teams to ensure marketing campaign alignment

- Analyze campaign performance and provide actionable insights to improve ROI and conversion rates

Qualifications

Experience & Skills

- 2+ years professional marketing experience, preferably at a marketing agency with exposure to diverse marketing functions or similar organization

- 1+ years hands-on email marketing experience with lifecycle campaigns and tools like Iterable, Klaviyo, or similar platforms

- Experience with paid acquisition, PPC, or performance marketing (not required, strong plus)

- Funnel management and optimization experience

- Proven track record of managing multiple projects simultaneously and delivering results

Mindset & Attributes

- Results-driven and performance-focused with a proven ability to meet and exceed KPIs

- Strategic thinker who can see the bigger picture while executing tactical initiatives

- Problem-solving mindset with examples of creative solutions to marketing challenges

- Growth mindset – always looking for the next opportunity to optimize and improve

- Action-oriented – can ideate and execute with equal effectiveness

- Independent worker who can make decisions autonomously while keeping the team informed

- Detail-oriented with strong project management skills

Ideal Background

- Agency experience preferred: 2+ years at a strong marketing agency where experience was gained from seasoned professionals and exposure to various marketing functions

- Ready to transition from agency life to an in-house role with more ownership and strategic impact

- Previous roles: Digital Marketing Specialist, Performance Marketer, Email/CRM Marketer, Marketing Analyst, or similar

Benefits

- Unlimited Paid Time Off

- Student + Partner focused events every First Friday of the month

- Summer Fridays, half days on Fridays during the summer

- Annual all-company retreat

- Extremely talented and intelligent co-workers

- A massive impact on universities and the lives of others, every single day