Job details

Social Media Marketing Manager

We’re growing! And adding a NEW position to the team!

Ready to be a part of something exciting?

We are growing at ServiceMaster by Twins and adding a brand-new position to our team! This is your chance to step into an exciting role and be part of a team that thrives on adapting, evolving, and delivering results. Ready to shape the future with us? Let’s get started!

Social Media Marketing Manager:

We are currently looking for a Social Media Marketing Manager to support the growth and visibility of ServiceMaster by Twins through strategic and consistent execution across our social media platforms. In this role you will be responsible for managing the day-to-day social content calendar, creating engaging content, and contributing to the strategic development of campaigns to support the brand, drive engagement, and amplify brand awareness. The ideal candidate is a creative self-starter with a passion for storytelling and a strong understanding of platform best practices.

What you will do:

· Manage the development and execution of social media content across platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube

· Maintain and manage an editorial calendar for each brand to ensure a consistent and timely social presence

· Create original and repurposed content, including short-form videos, reels, and carousels

· Collaborate with brand marketing, creative and executive teams to source and align on content needs

· Edit and package content provided by franchisees, field staff and at events to maximize reach and engagement

· Monitor performance metrics, community engagement, and platform trends to optimize future content

· Contribute to strategic social media planning in partnership with the Head of Social Media

· Respond to comments, messages, and community inquiries in a timely and brand-appropriate manner

· Collaborate with agency partners or internal teams on paid media campaign creative when needed

· Stay current on platform updates, best practices and emerging trends to keep content fresh and competitive

· Support brand-related events by capturing and posting content in real-time, as needed

· Perform other duties as assigned by the senior brand marketing manager

What you will bring:

· Proven experience managing social media platforms for a brand or agency

· Strong writing, editing, and storytelling skills for short-form content

· Understanding of performance metrics and how to analyze data to inform decisions

· Ability to manage multiple priorities and meet deadlines independently

· Comfortable working in a collaborative and fast-paced environment

· Awareness of current social trends and cultural moments with an eye for relevance and authenticity

· Video editing and production skills are a plus

· Experience working with or supporting franchises is a plus

· Experience in social media marketing preferred

· Experience working in a B2B, home services, or franchise environment preferred

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. The Company reserves the right to modify this description in the future, with or without notice to the employee. This Job Description does not create an employment contract, implied or otherwise, and employment with the Company remains at will. These responsibilities are subject to possible modification to reasonably accommodate individuals with disabilities.

social media content creation storytelling engagement metrics analysis Facebook Instagram LinkedIn TikTok YouTube video editing brand marketing franchise B2B marketing home services

Average salary estimate

$57500 / YEARLY (est.)

min

max

$45000K

$70000K

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