Senior Project Manager (Paid Media Campaigns Focus)

About Sia 

Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes. 

Sia Experience Creative is the creative arm of global consultancy Sia. We’re not an in-house team — we pitch, win, and deliver campaign and digital experience work for clients across verticals. We’re nimble, strategic, and built to ship high-impact work at pace. 

At Sia Experience, our Senior Project Manager leads the planning and execution of large-scale paid media campaigns across multiple markets, ensuring on-time, on-budget delivery while navigating the nuances of digital media strategy, channel specs, and campaign optimization. This role is ideal for project managers who have managed complex paid media initiatives end-to-end, not just creative production.

Your Impact

Paid Media Champion: You will own the delivery of integrated, high-budget paid media campaigns, managing assets across platforms (social, programmatic, display, search, video, OOH), tailoring creative for each channel, and collaborating closely with media strategy teams to ensure all deliverables meet channel requirements and performance goals.

Bridge Between Creative and Media: You connect the dots between creative teams, media planners, clients, and vendors, ensuring the right assets are built, trafficked, and optimized for performance across diverse platforms and markets.

Leader and Mentor: You guide project teams, mentoring mid-level PMs and coordinators, and fostering clear communication across creative, strategy, media, and client teams.

Strategic Decision-Maker: You proactively manage scope, timelines, and budgets while anticipating campaign nuances like flighting, trafficking requirements, ad serving, and market-specific adjustments.

Financial Stewardship: You handle budget scoping and reconciliations, ensuring paid media campaigns run efficiently, with a focus on ROI and performance outcomes.

What Success Looks Like

• Campaign Precision: Paid media campaigns launch accurately and on time, with creative aligned to channel and market needs.
• Workflow Mastery: Assets flow seamlessly through review, approvals, trafficking, and live dates, with QA rigor ensuring flawless execution.
• Client Trust: Clients see you as a partner who understands the complexities of paid media delivery, ensuring campaigns meet performance goals.
• Team Enablement: You empower your team to anticipate and solve challenges unique to paid media projects.
• Company Growth: Your execution enables higher client satisfaction and retention, fueling agency growth.

• 4-5+ years of project management in an agency environment, with a heavy focus on paid media campaign delivery.
• Experience managing multi-market, multi-channel paid media campaigns (social, display, programmatic, OOH, search, etc.), including trafficking, asset requirements, and channel nuances.
• Strong collaboration with media teams, creative teams, and external partners for seamless paid media execution.
• Proactive, solution-oriented mindset; ability to anticipate roadblocks specific to paid media workflows.
• Exceptional organizational, communication, and client-facing skills.
• Skilled in project management tools (Kantata a plus) and media workflow platforms.
• Familiarity with creative production workflows, but with an emphasis on how creative connects to paid media performance.

Compensation & Benefits 

New York compensation for this opportunity ranges between $100,000 and $120,000. Actual compensation within that range will be dependent upon the individual’s skills, experience, and qualifications. 

• Salary + Annual Discretionary Bonus 
• Healthcare coverage that includes 3 medical plan options: Anthem – EPO HSA, EPO HSA MERP, and PPO; dental and vision through MetLife; and life insurance policies through Mutual of Omaha 
• Flexible Spending Account (FSA) 
• Paid Time Off  
• Parental leave paid at 100% of base pay for all new parents   
• 9 Company Holidays + 1 Floating Holiday  
• 401(k) Plan - 4% matching and vested on day 1  
• College save-up plan & college loan repayment plan 
• Monthly cell phone stipend  
• Pre-tax account for Parking and Mass Transit  
• Sia provides several wellness and incentive programs free of charge through the firm medical plan – Anthem - such as:  
  • Gym Reimbursement 
  • LiveHealth Online 
  • Well-being Coach 
  • Building Healthy Families Program  
  • And much more 

Diversity, Equity, Inclusion & Belonging 

At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.  

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs. 

Office Workplace Guidelines  

Sia is committed to providing a flexible workplace environment that supports client, business, and market needs. Consultants located in our primary market office locations—New York City, Charlotte, Seattle, and San Francisco—are expected to live within a reasonable commuting distance and attend the office at least three days per week. For Consultants outside of our primary markets, we can offer more flexible in-person requirements in accordance with your location. 

Work Authorization & Sponsorship  

At this time, Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa, or any other non-immigrant status).