Email Marketing Manager
Hi, we’re TechnologyAdvice.
At TechnologyAdvice, we pride ourselves on helping B2B tech buyers manage the complexity and risk of the buying process. We are a trusted source of information for tech buyers, delivering advice and facilitating connections between our buyers and the world’s leading sellers of business technology.
Headquartered in Nashville, Tennessee, we are a remote-first company with more than 20 digital publications and over 500 global team members in the US, UK, Singapore, Australia, and the Philippines. We’re proud to have been repeatedly recognized as one of America’s fastest growing private companies by Inc., as well as a Tennessee top workplace. We work hard each day and have fun, too, with monthly virtual events, recreational slack channels, and the occasional costumed dance from our CEO.
All positions are open to remote work unless otherwise specified in the requirements below.
The opportunity
We’re looking for a Email Marketing Manager to lead the strategy, execution, and growth of our email programs across a portfolio of high-impact newsletters and media brands.
This role sits at the intersection of audience development, acquisition strategy, brand building, and revenue growth. You’ll come on board to help oversee the full lifecycle of our email marketing—from attracting and onboarding new subscribers to deepening engagement and supporting monetization through newsletter sales.
As a senior member of the marketing team, you'll collaborate with executives, guide junior team members, and partner with content, social, paid, and sales teams to turn email into a high-performance channel for growth and storytelling.
This is a high-visibility, strategic role for a marketing leader who thrives in both creative storytelling and performance optimization.
Location: United States
What you'll do
- Own and evolve the long-term strategy for email marketing across multiple newsletters and brands.
- Lead and scale acquisition, engagement, and retention initiatives to grow subscriber bases and deepen audience connection.
- Define and monitor KPIs across the email funnel; identify trends and drive continuous performance improvement.
- Partner with leadership to develop strategies that support broader business goals including brand expansion, audience monetization, and revenue diversification.
Campaign Management & Execution
- Oversee the planning, creation, and execution of lifecycle email campaigns, from onboarding to win-back.
- Direct and refine segmentation, A/B testing, and behavioral targeting strategies.
- Ensure all campaigns reflect brand voice, editorial quality, and design excellence.
- Manage campaign calendars and workflows to align email content with editorial, social, and promotional initiatives.
Team & Cross-Functional Collaboration
- Collaborate with design, editorial, social, and paid teams to create integrated, omnichannel campaigns.
- Guide or manage team members by providing mentorship, structure, and clear performance goals.
- Partner with sales to support newsletter sponsorships through strategic placement, performance tracking, and partner-facing reporting.
Present strategy and performance updates to stakeholders and executives with clarity and confidence.
Who you are
You’re a seasoned email marketing professional with a proven ability to grow audiences, lead strategic initiatives, and communicate with both creative and business stakeholders. You’re both analytical and imaginative, just as comfortable discussing conversion metrics as you are shaping the story behind a newsletter.
Must-Have Qualifications
- Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward
- 4+ years of experience in email marketing, newsletter publishing, or lifecycle marketing.
- Proven ability to lead strategy, manage cross-functional initiatives, and scale email programs that drive measurable results.
- Strong hands-on experience with tools like Mailchimp, HubSpot, Marketo, or Sailthru (or another equivalent MAP).
- Fluency in segmentation, automation, and behavioral targeting.
- Strong writing and editing skills; ability to shape narrative and CTAs to drive clicks and conversions.
- Deep experience with audience growth strategies, community engagement, and brand building via email.
- Familiarity with newsletter sales and sponsorship workflows.
- Ability to mentor and lead others while working independently and proactively.
- Experience presenting to and collaborating with executives and stakeholders
Bonus Points
- Hands-on experience with Reddit or other emerging paid platforms for acquisition.
- Knowledge of tools like Google Analytics, Looker, or other BI/reporting tools.
- Newsletter revenue experience (ad sales, sponsorships, affiliate promotions, etc.).
- Familiarity with audience data tools (e.g., Customer Data Platforms, CRM integrations).
Core Competencies
- Strategic thinker with a growth mindset and creative problem-solving abilities.
- Strong communicator—comfortable across async tools, video calls, and live presentations.
- Highly organized, deadline-oriented, and accountable in a fast-paced, remote environment.
- Passion for newsletters, media, or community-driven brands.
Key Qualifications
- 4+ years in email marketing, lifecycle strategy, or newsletter operations with demonstrated leadership experience.
- Deep knowledge of email automation, segmentation, and performance analysis.
- Proven success in audience growth, community marketing, and building loyalty through email.
- Excellent communicator with experience presenting to executives and guiding junior team members.
- Experience integrating email with paid media, social, and broader marketing channels.
What we offer you
- Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives.
- Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays.
- Remote-First Culture: Work from the comfort of your home.
- Flexible PTO: Take the time you need, when you need it.
- Health Coverage: Medical, dental, and vision plans for you and your family.
- Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage.
- 401K with Match: Secure your future with our company-matched retirement savings.
- Paid Parental Leave: Support for new parents during life’s special moments.
- Wellness Perks: Access Headspace and enjoy monthly fitness reimbursements.
- Pet Insurance: Care for your furry family members.
- Speaker Series Bonus: Present in our monthly speaker series and earn a bonus.
- Book Reimbursement: Get up to 12 books reimbursed per year to fuel your learning.
- Bucket List Benefit: Celebrate milestones with annual contributions toward your dream adventures after 3 years.
- In-Office Perks: Enjoy catered lunches for our in-office team.
#LI-Remote
Work authorization
Employer work visa sponsorship and support are not provided for this role. Applicants must be currently authorized to work in the United States at hire in an employer approved US state and must maintain authorization to work in the United States throughout their employment with our company.
Salary Range
We seek to hire top-tier individuals and intend for our compensation to be at a rate that allows us to recruit and retain individuals who align with our core values, purpose, mission, and vision. Final total compensation is based on a multitude of factors including, but not limited to, skill level, relevant experience to the position, and cost of labor.
EOE statement
We believe that our differences make us stronger, and thus foster a diverse and inclusive culture where people feel safe being themselves. TechnologyAdvice is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.
Pre-employment screening required.
TechnologyAdvice does not engage with external staffing agencies. Any candidates introduced by such firms will not be eligible for compensation.
Any AI-generated or incomplete application answers will be auto-rejected.
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TechnologyAdvice is dedicated to educating, advising, and connecting buyers and sellers of business technology.
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