Director, Market Access Marketing
Skills
- Strong strategic planning and execution skills in market access.
- In-depth knowledge of payer landscapes including Medicare, Medicaid, and commercial payers.
- Excellent collaboration and communication skills across cross-functional teams.
- Analytical skills to transform data into actionable insights.
- Experience managing multiple projects in fast-paced environments.
Responsibilities
- Develop payer and Health Care Decision Maker messaging and value propositions emphasizing clinical benefits and cost-effectiveness.
- Manage agency partners to refine market access marketing strategies and materials.
- Collaborate cross-functionally to align pricing, reimbursement, and contracting strategies.
- Oversee market access initiatives targeting National Accounts, GPOs, and strategic partners.
- Create tailored market access materials, digital content, and reimbursement guides for payers and providers.
- Implement Pre-Approval Information Exchange strategies meeting regulatory requirements.
- Develop patient support program resources and access content for patients and providers.
- Provide internal training and develop educational content on access, reimbursement, and regulatory updates.
- Organize advisory boards for payer and provider insights and conduct competitive and HEOR analysis.
- Ensure compliance with FDA, CMS, and payer regulations in all materials.
Education
- Bachelor’s degree required.
- Advanced degree (MBA, PharmD, or PhD) preferred.
Benefits
- Equal Employment Opportunity employer committed to diversity and inclusion.
- Supportive of candidate growth and development.
- Competitive compensation package aligned with industry standards.
Average salary estimate
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