Director, Brand Marketing
Skills
- Proven expertise in brand management and marketing communications.
- Strong strategic thinking and analytical skills.
- Excellent verbal, written communication and presentation skills.
- Ability to translate business objectives into actionable brand strategies.
- Experience managing cross-functional teams and partnerships.
- Creative storytelling and visual design sensibility.
- Familiarity with performance marketing and content strategy integration.
Responsibilities
- Own and evolve Vestwell’s brand platform including messaging, visual identity, and narrative frameworks.
- Build and execute a brand strategy that differentiates Vestwell in the fintech space.
- Architect and manage strategy for owned content platforms like newsletters, events, blogs, and social media.
- Lead integrated brand campaigns across channels focusing on performance and impact.
- Partner cross-functionally to align messaging and amplify brand presence.
- Set KPIs and measure brand performance across key metrics.
- Lead and inspire the brand and content marketing team including internal and external partners.
- Manage brand budget and resource allocation.
Education
- Bachelor’s degree required, preferably in Marketing, Communications, Business, or related fields.
Benefits
- Competitive health coverage and wellness programs.
- Generous vacation policy.
- 401(k) retirement plan.
- Hybrid work environment with four days in-office policy.
- Employee Wellbeing Committee and supportive company culture.
- Opportunity for participation in company bonus pool and equity grants.
Average salary estimate
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Vestwell provides every employee in America with access to a retirement account by removing the friction points financial advisors and companies have in establishing and maintaining defined contribution & benefit programs. We look out for everyon...
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