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Job details

VP, Paid Media

Viral Nation is a dynamic agency specializing in social-first ecosystems for brands, seeking a VP of Paid Media to lead performance marketing strategies, optimize paid campaigns, and mentor a growing team in a fast-paced environment.

Skills

  • Expertise in digital communications and paid marketing across Google, Bing, and social platforms.
  • Strong project management and social media platform experience.
  • Proficiency in delegation and tactical execution management.
  • Excellent client relationship and presentation skills.

Responsibilities

  • Oversee and manage all current accounts and projects ensuring successful delivery.
  • Lead the integration of AI/ML-driven bidding strategies and campaign automation to optimize performance.
  • Conduct technical audits across major ad platforms like Meta, Google Ads, TikTok, Amazon, and programmatic channels.
  • Collaborate with data science and engineering to enhance reporting systems and performance KPIs.
  • Assess and improve paid media business unit operations, team structure, and workflows.
  • Develop and implement operating plans aligned with short- and long-term business goals.
  • Provide leadership and mentorship to team members fostering professional growth.
  • Evaluate team strengths and alignment with company strategy, offering development feedback.
  • Align team operations with overall company strategy and business objectives.
  • Contribute to defining solution offerings, go-to-market strategies, and paid business models.
  • Develop and present strategic business plans including resource and budget recommendations.

Benefits

  • Supportive, diverse, equity-focused and inclusive workplace.
  • Opportunities for professional growth and mentorship in a creative agency.
To read the complete job description, please click on the ‘Apply’ button

Average salary estimate

$150000 / YEARLY (est.)
min
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$120000K
$180000K

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Viral Nation is a marketing agency based in Mississauga, Ontario. The company's services include; influencer marketing, social experiential, tracking & measurement software, creative content & solutions, performance & marketing media technology, ...

3 jobs
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FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$120,000/yr - $180,000/yr
EMPLOYMENT TYPE
Full-time, unknown
DATE POSTED
July 9, 2025
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