Senior Optimization Manager
Skills
- Relentless ownership mentality with high urgency
- Experience managing high advertiser volume across multiple funnels
- Proven landing page and funnel optimization skills aligned with advertiser KPIs and revenue goals
- Advanced analytical skills and ability to translate large datasets into actionable insights
- Strong cross-functional communication skills
- Proficiency with Google Analytics, Looker, and advanced Excel functions (pivot tables, VLOOKUPs)
- Creative problem-solving and strong understanding of marketing psychology and user behavior
Responsibilities
- Drive growth and profitability through funnel and landing page optimizations in Make Money/Manage Money verticals
- Own testing strategy and execution with marketing, creative, and performance teams to scale advertiser outcomes
- Increase landing page conversion rates and margin by 10% within the first 90 days via test-driven optimizations
- Launch at least 3 high-impact A/B tests per month across device types and user journeys
- Translate data into actionable hypotheses and performance improvement recommendations
- Partner with Yield and Account Management teams to implement advertiser tests improving deep-funnel KPIs
- Lead bi-weekly syncs with Copywriting and User Acquisition teams on testing priorities and learnings
- Drive quarterly strategic experimentation initiatives
- Take full ownership of assigned offer/advertiser strategy and testing roadmap within 6 months
- Deliver measurable CVR or LTV gains for new advertisers continuously
Education
- No explicit degree requirements stated, but optimization, CRO, or performance marketing experience required
Benefits
- Base salary aligned to market rates
- Profit-sharing bonus
- Competitive benefits package
- Commitment to diversity, equity, inclusion and equal employment opportunity
Average salary estimate
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We are The DISCOVERY and CONVERSION Company. Founded in 2014 with no external investment, Launch Potato has grown into a leading connector of advertisers to qualified customers. 3x Fortune Best Place to Work, 3x Inc. Best Place to Work & 4x Inc....
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