Senior Director Digital Experience UX & Optimization - job 2 of 3

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

As the Senior Director of Digital Strategy & Experiences  for Visa.com , you will lead the overall strategy, creative vision, and user experience for Visa.com and other digital properties. Your role will be instrumental in driving the strategy, design and innovation efforts that shape the future of Visa's digital landscape, ensuring all user interactions are intuitive, engaging, and in line with Visa’s brand and business objectives. You will oversee and build a team of designers, researchers,  and innovators to create a cohesive and forward-thinking and data-driven digital experience.
In the near-term, this individual will oversee a highly strategic effort to reimagine the current Visa.com digital ecosystem and evolve it into a customer-obsessed, personalized experience that complements sales motions and delivers targeted customer experiences that drive commercial outcomes. This team member will also coordinate on the development of an advanced digital analytics practice to identify and report on meaningful performance metrics across Visa’s digital properties, and infuse an experimentation mindset into our digital practice to foster innovation.
As a key member of the Digital Experiences & Capabilities (DXC) leadership team, the selected candidate will partner closely with MarTech, SEO, Data and Operations counterparts on the team, as well as partner cross-functional with key leaders across Global Marketing (Product/B2B Marketing, Global Brand Strategy & Development, Content, Sponsorships, Insights & Analytics) and cross-functional teams, including Technology, Communications, Talent Acquisition, Product, Legal and Sourcing. To drive relevance worldwide, this individual will also partner with Digital team members across all regional marketing teams to capture regional requirements and deliver a global platform that services needs worldwide.
This position will report into the Visa President, Digital Experiences & Capabilities. 

Responsibilities
User Experience (UX) Strategy

• Develop and execute a comprehensive digital experience and UX strategy across Visa.com, Visa Apps, and other digital properties.
• Assist in the development of commercialization strategies for various audiences coming to Visa.com (i.e. credit card affiliate programs, general audience monetization, etc).
• Oversee user research and usability studies to inform design decisions (and to help match future site experiences and features with audience demand).
• Oversee Visa.com’s personalization strategy and roadmap
• Ensure all digital experiences are user-centric and meet accessibility standards.

Design Leadership

• Lead the design team in creating innovative, high-quality digital experiences, including those that leverage AI-led experiences.
• Oversee the visual design, interaction design, and information architecture for all digital products.
• Ensure design consistency and brand alignment across all digital touchpoints.

Editorial Strategy

• Establish an editorial vision and principles for Visa’s digital properties.
• Partner with Marketing functions (including Brand and Product/B2B) and Communications to manage cross-functional editorial calendar of digital content that is aligned with corporate and regional priorities.

Innovation and Emerging Technologies

• Identify and integrate emerging technologies and trends into Visa’s digital experiences.
• Foster a culture of innovation within the design team.
• Collaborate with internal and external partners to explore new design possibilities.

Collaboration and Cross-Functional Leadership

• Work closely with Marketing, Technology, Product, and Regional teams to ensure alignment with business goals.
• Lead a high-performing team, providing mentorship and guidance on industry best practices.
• Influence senior leadership by presenting strategic recommendations and design innovations.

Governance and Best Practices

• Establish governance frameworks for design initiatives.
• Develop and maintain design guidelines and best practices.
• Drive enablement and training programs for internal teams.

Metrics and Performance

• Define and monitor key performance indicators (KPIs) for user experience and design.
• Use data and analytics to continuously improve digital experiences.
• Coordinate with Data teams on to report on site performance performance based on overall digital goals and underlying KPIs to senior leadership.
• Collaboration and Leadership
• Work closely with Marketing, Technology and Regional leaders. 
• Lead a high-performing team, providing mentorship and guidance and industry best practices.
• Influence senior leadership by presenting strategic recommendations.
   

Basic Qualifications

• 12 years of work experience with a Bachelor’s Degree, 10 years of work experience with an Advanced degree (e.g. Masters/MBA) and with prior work experience in digital experience leadership and transformation .

Preferred Qualifications

• 14+ years of experience with a Bachelor’s Degree or 12 years of experience with an Advanced Degree (e.g. Masters, MBA)Prior successful experience in leading transformation of global, complex and multi-site .com experience.
• Prior relevant experience leading a large-scale digital transformation effort, including proven expertise in UI/UX, web content and design, analytics and change management. Track record of success in developing and implementing successful digital marketing campaigns and transformation.
• In-depth understanding of Card / Payments Marketing fundamentals.
• Strong digital acumen, outcomes-driven, and ability to use data to prove what is –or isn’t—working.
• Demonstrated ability to structure, manage, and coordinate complex cross-enterprise projects and processes with multiple stakeholders and execute on a strategy to drive action. Comfortable operating in white space.
• Global sensibilities and empathetic outlook to work well with other markets and cultures around the world.
• A strong public speaker, comfortable and poised in front of large groups with the ability to clearly communicate compelling messages up, down, and across the organization.
• Advanced level of Excel, Word, Outlook, PowerPoint and Design tools (e.g., Figma)
• Ability to work effectively in a fast-paced, dynamic environment.
• Extremely organized with quick follow through and a bias towards action.
• Strong working relationships with and management of external agency partners.

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 200,000.00 to 275,000.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.