Solutions Marketing Manager (Digital)

Let’s talk about the team:

The Americas Provider Marketing team is a dynamic group of highly motivated and results-driven professionals dedicated to turning strategy into action. Comprised of passionate and strategic self-starters, we drive global strategies that bring full-funnel campaigns to life. We collaborate with revenue and product teams to deliver a seamless customer experience across all channels and touchpoints optimizing performance and driving growth of Resmed’s Sleep and Respiratory product portfolio to shape how our patients receive life-saving therapies. We thrive on hard work, mutual trust and support, and the celebration of achievements, all while recognizing the value of enjoying our journey together.

Let’s talk about the role:

As a Solutions Marketing Manager at Resmed, you will play a key role in shaping the future of healthcare in sleep, respiratory, and digital health. With a deep understanding of our customer and industry needs, you’ll execute GTM and lifecycle campaign strategies for our digital portfolio, drive content messaging, and help deliver sales enablement programs. You’ll conduct market segmentation and define marketing requirements to lead the strategic planning, messaging, and execution of our digital portfolio marketing initiatives that address the core challenges providers are trying to solve – improving the sleep and breathing health of their patients. This is the perfect opportunity for someone who thrives in a dynamic marketing team culture and a fast-paced, performance-driven career.

Responsibilities

• Acquire deep knowledge of our customers' challenges, industry, and use cases, and communicate the benefits and value proposition clearly and compellingly to target audiences. 
• Adapt and translate global GTM strategies for North American markets, tailoring for market and sales channel dynamics while considering unique customer segmentation approaches.
• Develop and implement comprehensive marketing strategies to promote our device ecosystem of products and services.
• Lead the creation of compelling NPI marketing activities in collaboration with ABM, Integrated and Consumer Marketing teams.
• Support the sales enablement strategy and execution, ensuring launch readiness and success.
• Establish key performance indicators for our digital portfolio and relentlessly measure against performance and success, adjusting marketing strategy as necessary
• Collaborate with Marketing, Product and Sales teams to create compelling content, marketing resources, and promotional campaigns.
• Manage the marketing budget for our digital portfolio and ensure effective allocation of resources for maximum ROI.
• Stay up to date with the latest trends in digital healthcare and digital marketing best practices.
• Analyze market trends and competitor activities to identify opportunities for growth and differentiation.

 
Let’s talk about Qualifications and Experience
Required:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in Marketing, preferably in the healthcare or digital health industry.
• Proven track record of developing and executing successful product marketing campaigns.
• Strong knowledge of digital marketing tools and platforms (Google Analytics, HubSpot, social media ad platforms, etc.).
• Excellent written and verbal communication skills, with the ability to convey complex information clearly and concisely.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Experience in healthcare or digital health marketing is highly preferred.
• Data-driven mindset with strong analytical and problem-solving skills.

We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Salaried (exempt) employees receive Flexible Time Off (FTO) to use for vacation, personal or sick days without the need to accrue time off. Hourly (non-exempt) employees have a different yet fantastic benefit, Paid Time Off (PTO). Up to 15 days are provided in the first year, increasing up to 20 days after one year, with further increases at milestone anniversaries. The Company offers 14 paid holidays. Primary caregivers are eligible for 14 weeks of paid parental leave, and secondary caregivers are eligible for two weeks to welcome new family members. Individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills. This role is eligible to receive an annual cash bonus payment based on company, business unit, and/or individual performance. This role may be eligible to receive stock equity based on company, business unit, and/or individual performance, subject to the discretion of company. Base Pay Range for this position: $113,000 - $141,000 - $169,000 USD.

For remote positions located outside of the US, pay will be determined based the candidate’s geographic work location, relevant qualifications, work experience, and skills.

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!