Junior Paid Media Specialist (Onsite)
Skills
- Paid search and performance marketing expertise
- Experience with Google Ads, Bing Ads, and other DSPs
- Analytical skills for KPI assessment
- A/B testing and experimentation mindset
- Cross-functional collaboration
- Keyword research and audience segmentation
- Campaign data reporting and optimization
- Basic ad copywriting adhering to brand guidelines
- Experience with tracking and analytics tools such as GA4 and UTM parameters
Responsibilities
- Assist in paid search strategy and execution to scale growth and enhance customer lifetime value.
- Optimize paid search campaigns across Google Ads, Bing Ads, and other platforms to maximize reach and ROI.
- Identify and implement continuous improvements to boost user acquisition, engagement, and retention.
- Collaborate with Product, Design, Marketing, and Data teams to develop ad creatives and optimize landing pages.
- Support growth projections and budget alignment with Finance and Product teams.
- Test and onboard new marketing platforms and ad agencies as needed.
- Conduct keyword research, audience targeting, and budget allocation.
- Prepare performance reports and analyze campaign KPIs such as CTR, CPC, CPA, and ROAS.
- Maintain paid media accounts and ensure compliance with tracking and reporting standards.
- Document processes and optimizations in internal SOPs.
- Work with Lifecycle team to track user retention and engagement.
Education
- BA/BS degree preferred
Benefits
- Medical, dental, and vision insurance with 100% employer-paid premium
- Company contribution to HSA for high deductible plans
- Mental health benefits including CALM app access and seminars
- Basic Life & AD&D insurance up to $250,000
- 401(k) retirement plan with employer match
- Generous PTO, paid sick leave, and company holidays
- Supplemental voluntary benefits including student loan repayment and pet insurance
- FSA options for medical, dependent care, transit, and parking
- Short- and long-term disability insurance
- Family planning and fertility support
- Identity theft protection and legal access to attorneys
- Paid parental leave
Average salary estimate
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