Lifecycle Campaign Specialist

Meet Upside:

We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives.

What You’ll Do:

We’re hiring a Lifecycle Campaign Specialist to support our retail go-to-Market (RGTM) efforts. This role will be in charge of executing campaign strategies that activate and convert users around our retail launches, localized campaigns, and partner promotions.

You’ll support ad hoc and planned campaigns across email, push, and in-app with a focus on fast-turn delivery and high-impact messaging.

• Implement lifecycle campaigns for merchant launches, promotions, and regional initiatives that boost consumer engagement through email, push notifications, in-app placements, and SMS

• Plan and manage campaign builds and QA processes across all core lifecycle channels: email, push, SMS, and in-app surfaces

• Collaborate with Product Marketing and RGTM collaborators to build content briefs, campaign timelines, and launch strategies

• Report on campaign performance, with recommendations for optimization

• Assist in outlining standard methodologies and identifying repeatable campaign templates

Competencies You’ll Need:

• 2+ years of experience in CRM/lifecycle marketing or campaign execution, ideally in a consumer-facing business

• Experience working in CRM tools and with creative/technical stakeholders

• Attention to detail and the ability to manage multiple concurrent campaigns

• Strong communicator who thrives in a fast-paced, cross-functional environment

• Experience in user behavior and campaign performance optimization

• Bachelor's degree or equivalent experience in Marketing, Business Administration, or a related field.

• Data-first decision maker with a test-and-learn attitude. Outstanding analytical and critical thinking abilities, and the capacity to interpret data into practical insights and achieve business results.

• A collaborative approach with a proven ability to build strong, impactful partnerships across diverse teams.

Tools We Use:

• Iterable

• Email on Acid

• Jira

• Snowflake

• Segment

• Neustar/TransUnion Data Clean Rooms

Location:

This hybrid role is based in our NYC office. In-office attendance is required on Monday, Tuesday, and Thursday, and may increase based on project-based needs and changes to Upside’s in-office policy over time.

Compensation:

The U.S. base salary range for this full-time position is $81,000 - $89,000 + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process.

#LI-Hybrid

#LI-CO1

Benefits:

• Medical, dental, and vision coverage starting on Day 1

• Equity (ISOs)

• 401(k) program

• Family planning programs + paid parental leave

• Physical fitness and wellness memberships

• Emotional and mental health support programs

• Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break

• Flexible work environment

• Lunch reimbursement for in-office employees

• Employee Resource Groups

• Learning and Development stipend

• Transparent culture

• Amazing mission!

Diversity and Inclusion:

Diversity drives innovation, and our differences make us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!

If there's anything we can do to support a disability or special need during your application or interview process, please email accommodations@upside.com.

Notice To Recruiters And Placement Agencies:

This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.