Senior Manager, Performance Creative Strategy

The Role 

Wpromote is looking for an ambitious and self-motivated Senior Performance Creative Manager to join our Performance Creative team. We are looking for a candidate who loves the fast-paced environment of an agency, and has a passion for creating top-performing ads across a variety of digital channels. As a Senior Performance Creative Manager, you will work collaboratively with Art Directors and Designers while working alongside Wpromote’s internal paid media teams to ensure the creative is aligned with each channel’s testing needs and KPIs. This role will report to an Associate Director on the Performance Creative team.

The anticipated annual salary for this role will range from $76,500 - $92,000, based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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• Developing and owning innovative performance-centric integrated creative campaigns for higher priority clients (based on complexity & spend level), adapting their brand identity and guidelines into audience-specific messaging aligned with channel best practices
• Leading client relationships and communicating in a way that builds client confidence and provides timely and thoughtful responses through clear and concise communication.
• Producing monthly briefs alongside an Art Director and generating client buy-in on concepts and strategy to develop static and video asset libraries media buyers can use for testing and generating stronger channel performance
• Managing the client’s monthly creative budget to ensure their budget is being optimized towards assets that will drive performance for their business.
• Conceptualizing creative strategy for new business prospects and articulating the value of the service offering to sell in new clients
• Analyzing performance data and using learnings to inform future campaign execution and provide clients with actionable takeaways.
• Creating testing roadmaps to ensure iterations are backed by data and logic
• Overseeing creative production timelines to ensure we are meeting client deliverables

• Keeping your finger on the pulse of emerging formats, channels, and growth opportunities to ensure brand-response campaigns are compelling and cutting-edge
• Strategizing and servicing creative needs from Paid Social to Programmatic, YouTube, Display and Amazon services
• Identifying opportunities to improve our Performance Creative service through in-house automation solutions or third-party platforms
• Leading internal trainings and cross-departmental initiatives with direction and sign-off from the supervisor.
• Mentoring junior Performance Creative Managers

• At least 4+ years owning and managing client relationships to meet creative deliverables
• Experience media buying or working with media buyers at a digital agency or brand to analyze performance data and determine which assets to scale, which to iterate additional versions upon, and which to stop investing in
• Strong client-facing communication skills for in-person pitches and existing client cross-sells
• Confidence to navigate difficult client situations with minimal support
• Sharp creative eye and experience developing and producing creative campaigns built around performance
• Demonstrated understanding of the marketing funnel and its application to paid media platforms
• Ability to critically analyze media testing and scaling structures within FB Ads Manager and have comfortability analyzing data from other platforms such as Snapchat, TikTok, and YouTube to ensure optimal conditions for performance
• An understanding of the elements that make up a winning ad for clients across a wide range of industries
• An informed perspective of what makes good copy and how to use text overlay to speak to different audiences and achieve different campaign objectives
• A track record of pitching and closing new business, cross-selling existing business and convincing existing clients of the benefits of ceding aspects of brand guidelines in favor of performance creative ad formats and messaging tactics

• Relationships with talent, colleagues, vendors, and external network that will empower you to hit the ground running 
• Experience with design or editing work

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.