Director, Digital Marketing
Skills
- Digital strategy development
- Website optimization and CRO
- SEO and UX/UI expertise
- Analytics and data-driven decision making
- Marketing automation and CRM platforms
- Project management skills
- Cross-functional collaboration
- Technical execution capabilities
Responsibilities
- Own and execute the digital roadmap to optimize website traffic, engagement, and demand generation conversion.
- Collaborate with marketing and sales teams to drive qualified pipeline and bookings using CRO, SEO, personalization, and user journey enhancements.
- Lead website redesigns, A/B testing, performance tuning, and content delivery optimizations.
- Partner cross-functionally with marketing, product, and sales to align digital tactics with go-to-market strategies.
- Implement analytics frameworks to measure and improve digital touchpoint performance.
- Manage external agencies, developers, and digital platforms to maintain the web stack and tracking integrations.
- Ensure the website supports overall company business objectives.
- Stay current with digital trends and technologies to continuously improve digital experiences.
Education
- Bachelor's degree in a related field
Benefits
- Competitive salary and achievable bonuses
- Medical insurance
- 401(k) plan with company matching
- Flexible vacation and work schedules
- Investment in professional development
- Supportive and inclusive company culture
Average salary estimate
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