Vice President, Demand Generation

Vice President, Demand Generation

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.    

We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.

We’re seeking a future team member for the role of Vice President of Demand Generation to join our digital marketing team. This role is located in Pittsburgh, PA - Hybrid. 

In this role, you’ll make an impact in the following ways: 

• Develop and execute strategic demand generation programs, working in partnership with sales, and client and product marketing teams
• Coordinate multi-channel campaigns that drive awareness, engagement and generate qualified leads and pipeline, working closely with channel partners on program execution
• Develop lead personas and journeys, with understanding of audience interests and preferences
• Assist in the identification of content needs with marketing colleagues to support programs 
• Develop and utilize lead scoring to understand program effectiveness and identify high potential leads
• Align closely with sales to ensure marketing efforts support lead conversion and revenue
• Utilize A/B testing strategies to optimize program performance 
• Analyze and report on campaign performance to drive continuous optimization and ROI
• Monitor market trends, competitor activity, to continuously refine marketing approaches
• Ensure regulatory/compliance alignment of marketing activities

To be successful in this role, we’re seeking the following: 

• 5+ years in B2B/B2C marketing, with 3+ years in a demand generation role
• Experience in financial services, marketing to institutional investors, advisors, or high-net-worth individuals
• Expertise in marketing automation, CRM systems, analytics, and campaign performance measurement
• Strong communication, project management and cross-functional collaboration skills
• Ability to translate data and insights into actionable marketing strategies
• Team player with a growth mindset and track record of proactively helping teams achieve objectives

#LI-Hybrid

At BNY, our culture speaks for itself. Here’s a few of our awards: 

• America’s Most Innovative Companies, Fortune, 2024
• World’s Most Admired Companies, Fortune 2024
• Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
• Best Places to Work for Disability Inclusion, Disability: IN – 100% score, 2023-2024
• “Most Just Companies”, Just Capital and CNBC, 2024
• Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
• Bloomberg’s Gender Equality Index (GEI), 2023

Our Benefits and Rewards: 

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. 

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.