Alumni Marketing Manager

Job Summary:

The Manager, Alumni Marketing supports the execution and enhancement of the firm’s alumni engagement program, working closely with the Senior Manager, Alumni Marketing and cross-functional teams. This role is responsible for managing day-to-day operations of the alumni program, including database management, alumni communications, event planning, and overall engagement. The Manager develops and implements alumni-focused initiatives, tracks program metrics, and assists in the creation of content and campaigns that foster strong alumni relationships and support firm objectives. This position collaborates with stakeholders across the firm to ensure the alumni program is effective, innovative, and aligned with the firm’s strategic goals.
 

Job Duties:

• Manages the daily operations of the alumni engagement program, including database and LinkedIn group administration
• Coordinates and executes alumni communications, content, campaigns, and events
• Assists in the development and implementation of alumni engagement strategies and initiatives
• Collaborates with the Senior Manager and other stakeholders to align alumni activities with firm strategy
• Tracks, analyzes, and reports on program metrics and KPIs, including alumni demographics and engagement
• Supports budget tracking and resource allocation for alumni program activities
• Partners with the talent team to identify and promote career opportunities and resources for alumni
• Maintains and updates alumni information in relevant systems
• Assists in the creation and distribution of newsletters, thought leadership, and social media content
• Refines and optimizes workflows and processes to improve program efficiency
• Supports the planning and execution of alumni events, both virtual and in-person
• Contributes to building an alumni program recognized as a leader in the industry
• Cross training with recruitment marketing
• Other duties as required
   

Qualifications, Knowledge, Skills, & Abilities: 

Education:

• Bachelor’s degree, required
  • Focus in Marketing, Communications, Business Administration, or Public Relations, preferred

Experience:

• Six (6) or more years’ experience in alumni relations, marketing, business development, or client relations, required
• Experience coordinating engagement programs or events, required
• Experience in a professional services or corporate environment, preferred

Software:

• Proficiency in CRM systems, required
• Proficiency in Microsoft Office Suite, required
• Experience with web content management systems and social media platforms, preferred
• Experience with Airtable, preferred

Other Knowledge, Skills & Abilities:

• Strong organizational and project management skills
• Excellent written and verbal communication skills
• Ability to collaborate effectively with multiple teams and stakeholders
• Analytical skills and experience with program metrics and KPIs
• Creative problem-solving abilities and attention to detail
• Ability to manage multiple tasks and deadlines in a dynamic environment
• Willingness to travel as needed
• Capable of working in a deadline-driven environment and handling multiple projects simultaneously
  
   

Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography.

National Range: $75,000 - $90,000
Maryland Range: $75,000 - $90,000
NYC/Long Island/Westchester Range: $75,000 - $90,000