Startups Marketing Lead

Marketing at Brex

The Marketing team tells the Brex story, determines messaging and positioning, and translates our products and features into tangible customer benefits. Our marketers are responsible for acquiring and growing customers and have a deep understanding of both the business and our customers. We’re a highly cross-functional team and partner most closely with the Product, Sales, and Design teams to show our prospects and customers how we can help them reach their full potential.What you’ll do

What you’ll do

As the Startups Marketing Lead at Brex, you'll craft the entire story for one of our most dynamic customer segments. You’ll own the full go-to-market strategy for the startup segment - defining the narrative, shaping positioning, driving cross-channel campaigns, and aligning the entire customer journey to convert pipeline and grow adoption. You'll be the ultimate expert on how to connect with startup founders and their companies, understanding their unique challenges in growing and scaling their business. You'll communicate exactly how Brex products like our corporate cards, expense management, business banking, and more provide the essential financial tools to fuel their expansion from seed to scale. 

This role blends sharp strategic thinking with compelling creative storytelling, sitting right at the heart of product, brand, and go-to-market to fuel pipeline and ensure our startup customers thrive.

Where you’ll work

This role will be based in our NY or SF office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. We currently require a minimum of two coordinated days in the office per week: Wednesday and Thursday. As a perk, we also have up to four weeks per year of fully remote work.

Responsibilities

• Build our overall narrative and marketing strategy for the startup segment (i.e., pre-seed, seed, series A), serving as editor-in-chief for the startup motion - curating how the full product portfolio shows up across messaging, campaigns, events, and more
• Develop full-funnel sales plays and marketing campaigns to optimize every stage of the startups customer journey–from acquisition to adoption to retention
• Create sales and marketing materials that demonstrate why Brex is the platform of choice and the best company to partner with—these include pitch decks, one-pagers, web pages, customer testimonials, and thought leadership pieces
• Build relationships with the startup community and represent Brex at key first-/third-party events (e.g., Brex Connect, Brex Supper Clubs, NYC TechWeek, NY FinTech Week, and various industry conferences and workshops)
• Collaborate across Product, Design, and Brand to create compelling narratives and powerful content experiences, including videos, demos, guides, and events
• Define and report on key success metrics, including segment pipeline growth, campaign performance, and product adoption - and continuously optimize marketing plans based on data
• Act as the connective tissue between Product, Sales, and Brand - ensuring narrative alignment, campaign prioritization, and go-to-market fit across the entire startup motion

Requirements

• 10+ years in product marketing, content marketing, or growth marketing at a B2B SaaS company
• 5+ years leading teams and/or cross-functional strategic initiatives involving executive-level stakeholders
• 2+ years of experience leading and scaling high-performing teams
• Ability to travel to various startup-focused events in major U.S. cities (approximately 20%+ travel required)
• Customer-obsessed with deep empathy for startup / founder / entrepreneur challenges
• Proven track record of translating features and products into compelling, customer-centric narratives
• Expertise in market segmentation, personas, and customer journey mapping
• Strategic thinker who can execute tactically and work cross-functionally
• Proficiency with AI tools for productivity and content creation

Bonus

• Experience as a previous founder/entrepreneur
• Experience in high growth startups

Compensation

The expected salary range for this role in SF or NYC is $248,600 - $279,675. However, the starting base pay will depend on a number of factors including the candidate’s location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.