Director/Senior Director of Marketing and Community Engagement

Posted Overview

Now Hiring! Director/Senior Director of Marketing and Community Engagement

Full-time and exempt position in Phoenix, AZ

Compensation: Up to $135,000 annually (DOE) plus bonus opportunity

Job Summary:

The Director/Senior Director of Marketing and Community Outreach is a leadership position responsible for developing and executing high-impact marketing strategies, enhancing brand visibility, driving patient engagement, and leading outreach initiatives that build strong community partnerships. This role ensures that all marketing and outreach efforts align with SMCC’s mission while leveraging data-driven strategies to expand reach, increase patient access, and enhance community engagement.

This individual is not only responsible for developing the brand strategy but is also solely accountable for creating and executing all brand and marketing content. This includes writing copy, designing visual assets, producing digital content, and managing creative execution across all channels—especially social media. From concept through delivery, this role is hands-on and content-driven, with the individual actively shaping the visual identity and voice of Spectrum Medical Care Center.

In addition to marketing, the role includes overseeing public relations, digital engagement, community outreach, and partnerships—ensuring an integrated approach that elevates SMCC’s reputation and impact. The role demands a blend of strategic leadership and direct execution, requiring a highly creative professional who thrives on both setting direction and doing the work.

The ideal candidate has at least 7 years of experience in marketing, outreach, or communications—exclusively within the healthcare industry—and holds a degree in Marketing, Communications, Business, or Public Relations (Master’s preferred).

What’s in it for you:

• Bonus Opportunity: Eligible for a performance-based bonus of up to $20,000 annually, paid quarterly, contingent upon the achievement of organizational goals and individual performance metrics.
• Medical Benefits: Eligible employees will receive medical benefits after 90 days of employment, in accordance with company policy and applicable regulations.
• Retirement Plan: Employees may enroll in the company-sponsored retirement plan after 90 days of employment. Employer matching contributions will commence after one year of continuous service.

Key Responsibilities:

Marketing Strategy & Brand Management:

• Develop and execute a comprehensive marketing strategy to increase brand awareness, patient acquisition, and community engagement.
• Personally create and manage all brand content, including copywriting, graphic design, and creative direction for internal and external communications.
• Own the development and implementation of brand identity, visual assets, messaging, and tone across all platforms and materials.
• Conduct market research, competitor analysis, and audience segmentation to inform strategic positioning and creative development.
• Ensure that SMCC’s services, programs, and initiatives are effectively communicated to diverse audiences, including underserved populations.
• Manage public relations efforts, including writing press releases, media outreach, and nurturing partnerships with external stakeholders.

Content Creation & Creative Execution:

• Serve as the primary content creator for all marketing materials including social media graphics, digital ads, brochures, email campaigns, presentations, and internal communications.
• Design and produce all visual content using tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.
• Maintain and execute a detailed content calendar to support campaigns, events, and ongoing engagement across platforms.
• Ensure all content adheres to brand guidelines and resonates with targeted audiences through culturally responsive, high-impact design and messaging.
• Generate original, engaging content for SMCC’s website, newsletters, and social media channels, including scripting and producing short-form videos.

Digital Marketing & CRM Management:

• Lead and manage digital marketing efforts including website strategy, paid advertising, SEO/SEM, and email marketing.
• Personally develop digital ad content, monitor performance metrics, and make creative and strategic adjustments based on campaign results.
• Create and execute a social media strategy through original, branded content designed to build engagement and trust within the community.
• Manage and optimize CRM systems (such as HubSpot), implementing automation tools to support patient acquisition and engagement campaigns.
• Analyze CRM and digital analytics to measure campaign performance and inform marketing strategy and messaging refinement.

Community Outreach & Engagement

• Lead strategic outreach initiatives to build strong partnerships with local organizations, businesses, and community leaders.
• Implement and operationalize outreach program plans, collaborating with relevant stakeholders to effectively enhance access to care, promote health equity, and support SMCC’s patient population.
• Ensure alignment of outreach activities with grant-funded programs, including compliance with reporting requirements.
• Supervise the Community Outreach Manager and provide oversight of the Community Outreach team, including the Community Outreach Navigators (CONs), to ensure the successful execution of community engagement efforts.
• Represent SMCC at community events, health fairs, and networking engagements, positioning the organization as a trusted healthcare provider.

Operational Leadership & Team Development

• Lead, mentor, and develop the marketing and outreach team to foster a culture of innovation and excellence.
• Establish clear team goals, performance metrics, and KPIs, providing regular feedback and training opportunities.
• Oversee vendor relationships with creative agencies, designers, and media partners to optimize external marketing efforts.
• Ensure smooth collaboration between marketing, outreach, and clinical teams to maximize alignment on strategic initiatives.

Budget & Performance Management

• Develop and manage the marketing and outreach budget, ensuring cost-effective allocation of resources.
• Track ROI on marketing campaigns, outreach efforts, and digital engagement, adjusting strategies based on data insights.
• Report key marketing and outreach performance metrics to leadership, making data-driven recommendations for growth.

What You’ll Need:

• Bachelor’s degree in marketing, Communications, Business, Public Relations, or related field (master’s preferred).
• Minimum 7 years of experience in marketing, outreach, communications, or community engagement exclusively within the healthcare industry.
• Proven track record of developing and executing successful marketing and outreach campaigns.
• Experience managing a team and leading cross-functional marketing and outreach initiatives.
• Expertise in digital marketing, social media strategy, SEO/SEM, and content marketing.
• Strong understanding of branding, public relations, and community engagement best practices.
• Ability to analyze marketing performance data and adjust strategies accordingly.
• Exceptional written and verbal communication skills with the ability to engage diverse audiences.
• Strategic thinker with problem-solving skills and the ability to thrive in a mission-driven healthcare environment.
• Proficiency in HubSpot CRM, with experience in marketing automation, lead nurturing, and campaign tracking.
• Ability to leverage CRM analytics for data-driven marketing insights and patient engagement optimization.

Who We Are: Spectrum Medical is a non-profit organization dedicated to providing holistic, stigma-free healthcare in a safe and inclusive environment. We prioritize equality, compassionate care, and innovative practices to serve the LGBTQIA2S+ community and allies. We proudly offer statewide healthcare services, including HIV and STI testing, PrEP, PEP, DoxyPEP, and sexual health education—designed to empower individuals to take control of their health with confidence.

Visit our website at https://spectrummedicalcare.org/

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