Channel Partner Sales Manager
Job Description:
At Sparklight and our Cable One family of brands, we keep our customers and associates connected to what matters most. For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace.
The Channel Partner Sales Manager is a strategic and execution-focused leader responsible for developing and managing a high-performing network of third-party master sales agents or Technology Service Distributors (TSDs). This role is essential to expanding the company’s market presence by leveraging external partnerships to drive revenue growth and customer acquisition.
The ideal candidate will be skilled in building and nurturing TSD and Technical Advisor (TA) relationships, aligning partner efforts with corporate sales goals, and ensuring TAs are equipped with the tools, training, and support needed to succeed. This includes overseeing the full agent lifecycle, from recruitment and onboarding to performance management and retention.
In addition to managing agent operations, the Channel Partner Sales Manager will collaborate cross-functionally with internal teams such as marketing, legal, finance, and product to ensure seamless execution of partner programs. This role requires a proactive, data-driven, and relationship-oriented professional who thrives in a fast-paced, partner-centric environment and is passionate about enabling others to succeed.
Key Responsibilities
- Master Agent/TSD Recruitment & Onboarding
- Identify, evaluate, and onboard new agent partners.
- Ensure agents are trained on company products, tools, and sales processes.
- Channel Enablement & Support
- Provide ongoing support, training, and resources to maximize agent productivity.
- Serve as the primary point of contact for agent inquiries and escalations.
- Sales Strategy & Execution
- Collaborate with peers and marketing teams to align agent efforts with business goals.
- Drive sales through agent-led referrals and co-selling opportunities.
- Performance Management
- Monitor agent performance using Salesforce CRM and referral platforms.
- Implement incentive programs and contests to drive engagement and results.
- Cross-Functional Collaboration
- Work with legal, finance, and operations to ensure compliance and smooth execution.
- Coordinate with marketing to develop agent-facing collateral and campaigns.
Qualifications
- Bachelor’s degree in Business, Marketing, or related field (MBA a plus).
- 5+ years of experience in channel sales or partner management.
- Proven track record of managing agents and onboarding new agents.
- Strong communication, negotiation, and relationship-building skills.
- Proficiency with CRM tools (e.g., Salesforce) and referral platforms.
- Ability to analyze data and adjust strategies based on performance insights.
Key Performance Indicators (KPIs)
- Channel agent generated revenue and deal volume
- Agent onboarding and retention rates
- Referral-to-close conversion rates
- Agent satisfaction and engagement metrics
Core Competencies
Committed: Values each customer, while working hard to keep their business and support our communities.
Helpful: Delivers support in the ways that are most useful to our customers and addresses their needs with expertise, respect, and empathy.
Proactive: Understand what our customers need, and actively works to make their relationship with use seamless, easy, and rewarding.
Personal: Knows our customers well, and tailors our communications and interactions to address their needs and expectations.
Benefits
Cable One and our family of brands appreciates the role our associates play to help the company grow, and in return an excellent benefits package is offered to our associates to recognize the importance of their contributions, such as:
Medical, dental, and vision plans – start when you start!
Life insurance (self, spouse, children)
Paid time off (vacation, holiday, and personal/sick days)
401(k) - 100% company match starts day 1 of employment (up to 5% of eligible compensation)
Group Legal plan with Identity Theft Protection
Additional Perks
Tuition reimbursement (up to $5,250 on 1st year)
Annual community support to various organizations across the U.S.
Associate recognition & awards programs
Advancement opportunities
Collaborative work environment
We’re An Award-Winning Company
Forbes’ “America’s Best Midsized Employers” 2021-2023
Our Commitment
Diversity lies in the communities we serve and among the associates who dedicate themselves to ensure our continued success. Here at Cable One and our family of brands, we believe it is our individual and unique talents, backgrounds and perspectives that, when combined, truly make us an unstoppable force. "Stronger Together" is not just a verbal cue, it is the motto that our associates live by, exemplify, and embody each and every day.
Cable One and our family of brands is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.
Pre-hire Processes
Cable One and our family of brands is committed to keeping our associates and customers safe. Job offers are contingent upon the results of background, drug screening, and reference check. Only after successfully passing these pre-hire clearances are individuals approved for hire and ready to start their successful and rewarding career.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
A Sales Associate role at Optical Outlets focused on customer service excellence and operational support in an onsite retail environment.
The Inside Sales Representative will leverage sales expertise to grow inventory levels and revenue by building lasting relationships with NAPA store accounts.
PT Solutions is hiring a Physician Liaison in Lexington, KY, to foster healthcare provider relationships and support strategic sales initiatives in physical therapy.
A leadership role driving business growth in defense and federal sectors by leveraging AI/ML wireless technologies at DeepSig, a fast-growing tech startup.
Drive revenue growth as a Field Sales Associate for CoStar Group’s Land.com solutions in Ohio or Pittsburgh through consultative selling and client relationship management.
A people-focused Regional Account Manager role at Graceland Portable Buildings to drive team coordination and ensure smooth order processing and delivery.
Associate Account Manager to manage and grow customer accounts for Republic Services, driving retention and sales of waste management solutions.
Bank of America seeks a Community Lending Officer in Phoenix to support affordable mortgage lending and homebuyer education in underserved communities.
Ethyca is looking for a proactive Sales Development Representative to drive outbound engagement with top enterprise prospects.
BD is looking for an Associate Territory Manager in Dallas to drive sales, build strategic relationships, and support healthcare providers in the UCC Homecare Business.
A Sales Manager role at Ciocca Honda of Hanover for a motivated leader to coach sales staff and drive sales success.
Represent Cantoni’s luxury furnishings brand as a Trade Sales Representative at the Dallas Market Center showroom, driving client engagement and sales growth.
Drive Shack Inc. invites a seasoned sales leader to boost event revenue and guest engagement as Director of Sales at Puttery in Chicago.
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
